How UX in entertainment and AI are shaping the future of live experiences

Designing for the Crowd: How User Experience and AI Are Shaping Entertainment

In today’s entertainment world, great design doesn’t just happen on stage—it happens behind the scenes. It’s in how fans find information, how easily they move through digital experiences, and how connected they feel before even showing up at a venue.

From music festivals and sports games to immersive shows, expectations have changed. People want answers now, coordination that just works, and a personalized experience at every touchpoint. This is where user experience in entertainment meets the power of AI—and where real innovation starts.

Where Entertainment Meets Intelligence

When most people think of AI in entertainment, they picture recommendation engines or deepfakes. At WANDR, we see something different: the ability to use conversational AI to enhance real-time communication at scale.

We recently brought this vision to life at Estéreo Picnic, one of Latin America’s most iconic music festivals. In partnership with Brücke Data Intelligence, a forward-thinking startup based in Colombia, we set out to make the festival experience smoother, smarter, and more human. Together, we designed a conversational AI system on WhatsApp that could answer anything attendees might ask: set times, ticket pricing, venue maps, weather updates—you name it.

The results? Fewer support tickets. More confident guests. A crowd that could focus on enjoying the music, not figuring out logistics. That’s the power of user experience in entertainment when it’s done right.

Designing Bots That Feel Human

Building AI tools isn’t just about logic—it’s about empathy. We designed this experience by mapping out real user behavior, not ideal scenarios. We crafted conversation flows that could handle not just the “should-ask” questions, but the messy, human ones people actually ask in real life.

In entertainment, time is everything. People don’t want to wait on hold or dig through a clunky FAQ. User experience in entertainment ensures your conversational AI feels intuitive, fast, and human.

Scaling Without Losing the Human Touch

With events welcoming tens or even hundreds of thousands of people, scalability is key. But scale shouldn’t mean sacrificing experience. We combine design thinking with smart tech to help entertainment brands grow without losing what makes their experience special.

Whether it’s a chatbot that acts as your festival concierge or a support system that guides fans through a stadium, user experience in entertainment makes it work—because the best experiences aren’t just functional. They’re memorable.

Planning your next big event?

Let’s design something people will talk about.