“In a field where technological complexity is growing very fast, Vectrix provides an environment where companies can safely exist”.

Vectrix

Vectrix (now acquired by Cloudflare) was a Y Combinator cybersecurity startup to manage security in SaaS applications. It provided a security scanning that helped stakeholders and security teams understand their weaknesses to provide a completely safe environment. Founded by former security professionals from Autodesk, Vimeo and PlanGrid, Vectrix was committed to provide teams of all sizes an efficient and reliable way to stay secure in the public cloud.

+80%

Verified Customer Behaviors

Through UX research and usability testing, Wandr successfully verified Vectrix's assumptions about customer behaviors, leading to a refined understanding of their target audience.

+30%

Target improvement - Positioning as a Simple and Modern Solution

By uncovering Vectrix's ideal customers and understanding their needs, attitudes, and behaviors, Wandr positioned Vectrix as a simple and modern solution within the cybersecurity industry. T

+40%

Enhanced User Experience

he insights gained from UX research and usability testing enabled Wandr to build a product that delivers a delightful experience to Vectrix's users. This outcome likely resulted in improved user satisfaction, increased engagement, and potentially higher retention rates.

Services Provided

UX Audit

4 Week MVP

Research

Mapping interactions and generating service blueprints

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Roles

1 Product Strategyst

1 Product Designer

Vertical

Fintech

Industry

Cybersecurity

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About the project

Task

Cybersecurity is known to be complex and often outdated. Our goal was to position Vectrix as a simple and modern solution for the cybersecurity industry. First, by uncovering the ideal customers, then building a product around their behaviors.

Problem

Before the engagement with Wandr, Vectrix had a platform built based on assumptions of their customers’ behaviors, assumptions that needed to be verified to create a platform that works seamlessly

Solution

Our process of UX research and usability testing led us to uncovering Vectrix’ ideal customers. One key insight we uncovered was that Vectrix’s solution was unique to the market, and we had to understand the users’ needs, attitudes, and behaviors of why they found the experience delightful.