Data-Driven Design and User Research

In this episode of the WandrFul Design podcast, product designer Marlin Taco shares his experience in digital design, motion design, and technology. He talks about the importance of user research and how data-driven design is fundamental. He also emphasizes the need for empathy with users and the importance of backing design with data. Additionally, he shares his experience working as the sole UX designer in a company.

Interview with Marlin Taco: Experience in Digital Design and Passion for Pizza
Marlin has extensive experience in digital design, including animation and technology.
Marlin is passionate about providing users with the best solution and believes in good design without explanations.
Marlin is working on designing an app for two different user bases, ensuring to meet all their needs.

Importance of User Research in UX Design
User research is crucial for making design decisions.
Balancing qualitative and quantitative user data is important.
Collecting user data through tools like Full Story is essential.

Expedia's Role in User Experience Design
Expedia conducts comprehensive tests on its website to ensure optimal performance.
Large companies already have millions of dollars invested in user research, making it challenging to compete with them.
The work of a user experience designer involves much more than just creative design; it also involves analysis and empathy.

The Importance of Feedback and Diversity of Experiences in UX Design
Feedback is valuable for growth and knowledge transfer within teams.
Diversity of experiences in UX brings fresh perspectives and enriches team dynamics.
UX design extends beyond screens, including voice interaction and in vehicles.

The Future of the Automotive Industry and User Experience
The automotive industry is moving towards merging the physical with the digital.
Users seek to have the same functions as their smartphones in their cars.
Designers of the future must prepare for new interactions beyond screens.

The Importance of Communication in User Experience Design
The industry standard is pinch-to-zoom motion.
Client and user needs may differ, requiring communication and education to align goals.
Backing design with data and telling an effective story are key to avoiding conflicts with clients.

Challenges of a UX Designer in a Company without Product Design Culture
Changing a company's culture towards product design was challenging.
Companies often do not understand the importance of user experience.
Advice for solo UX designers in startups: Build trust gradually.
The internal struggle between the customer success/marketing team and user experience designers.
Avoiding dark UX practices that prioritize retention over user experience.