Product & Marketing Strategy with SEO/ASO roadmap

Caraleya

Caraleya, a lifestyle app for users who prioritize meaningful relationships and details like allergies and important dates, sought to increase app installs and improve its digital presence. Wandr Studio was tasked with creating a digital marketing strategy to drive growth, enhance brand recognition, and provide recommendations for UI/UX improvements to boost retention.

+96%

Desktop performance improvement after SEO Audit

Conducted a comprehensive SEO audit and blog launch support to boost organic visibility.

+200%

App Installs in launch phase

During the first 3 months of digital marketing performance

+100%

Appstore screens re-design

Using ASO Strategy to boost organic visibility in Google Playstore and Appstore.

Services Provided

Digital Marketing (SEM)

SEO Strategy

ASO Audit

Product Strategy

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Roles

1 Marketing PMO

1 Visual Designer

1 SEM Specialist

1 Product leader

1 UX Designer

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Vertical

Wellness & Health

Industry

Social organiser & lifestyle apps

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About the project

Task

Wandr Studio was tasked with creating a digital marketing strategy to drive growth, enhance brand recognition, and provide recommendations for UI/UX improvements to boost retention.

Problem

Caraleya faced challenges in establishing a cohesive digital marketing strategy and improving its app’s user experience to retain users and encourage downloads. The app required targeted marketing efforts, optimized visibility, and enhancements in product design to address feedback and support growth.

Solution

Launched a targeted Meta ad campaign to acquire new installs by leveraging precise audience segmentation. (Meta, Google Search & Apple Store Ads) SEO Audit & Optimization: Conducted a comprehensive SEO audit, keyword optimization, and blog launch support.