Buildbox

Buildbox is a software tool used for creating mobile games without the need for extensive coding knowledge. It offers a drag-and-drop interface that allows users to design and build games visually, making it accessible to both experienced developers and those new to game development. Buildbox provides a variety of templates, assets, and pre-programmed game mechanics that users can customize to create their own unique games. It supports exporting games to multiple platforms such as iOS, Android, and others, making it popular among indie game developers and small studios.

+20%

Improved User Engagement and Retention

By redirecting the platform towards its correct user personas and implementing a new onboarding experience, Wandr aimed to improve user engagement and retention.

+25%

Enhanced Monetization and Business Growth

Wandr's solution also aimed to leverage Buildbox's features to increase monetization opportunities and drive business growth. By highlighting the ability to provide templates for faster game development and involving the community in providing tutorials and improvements.

+100%

Future-Proofing and Innovation

Services Provided

Design Systems

User Onboarding

UX Audit

UI/UX Design

Design Thinking Workshop

Startup MVP

Roles

Product development

UX/UI

Design team

Vertical

Gaming

Industry

Computer Software

About the project

Task

Re-design and simplify the product to increase user retention for new users while keeping the power users continuously engaged. Migrate company culture and process to be design-centric.

Problem

Buildbox had user acquisition, but were not able to retain those users due to its complex product and lack of proper onboarding. This was primarily due to new features being added in without evaluating the overall user flow and usability prior to implementation.

Solution

Our main challenge was to drive design as the starting point of all user-related decisions within the company: ultimately changing the entire product management cycle across multiple teams.