UX Case Study

Featured MVP

The World Wildlife Fund has been the world’s leading conservation organisation for over 60 years. Their unique approach to community-first conservation focuses on building markets, policies, and cultures around a sustainable future. Unlike many nonprofits, which rely on grants, the WWF gets a majority of their funding from personal donors and legacies. This means that their website’s ease-of-use and functionality are crucial to continued growth.

+25%

New mobile users

+30%

Purchases generated from the site

+18%

Increased average time on page

Services Provided

Strategy

Web Development

Content Migration

Roles

1 x Product Strategist

1 x Product Designer

1 x Software Developer

Vertical

Nonprofit, NGO

Industry

Travel / Booking

About the project

Task

The World Wildlife Fund (WWF) was tasked with three key objectives: Firstly, to increase donations, a strategy would be to optimize the online donation process, making it more user-friendly and compelling. Secondly, the website's backend required an overhaul to enable easy maintenance and efficient content adjustments, ensuring the site remains current and relevant. Finally, rectify existing front-end web development issues, focusing on responsive design, to guarantee a seamless and accessible user experience across all devices.

Problem

WWF approached us to integrate four distinct and outdated websites, both functionally and in design, to align with WWF's brand guidelines. The core challenges included: a mobile funnel that was poorly designed, leading to a loss of donations; a disorganized and inflexible backend, making content management a significant headache; and data that wasn't properly displayed on their front-end, requiring constant web development support for minor tweaks.

Solution

In response to their needs, the WWF now has in-house control over a set of beautiful and flexible design layouts, engaging a broader user base. We consolidated all of WWF's sites and projects into one unified format. The backend UI now mirrors the frontend, simplifying future website updates. Our deliverables included WordPress website development, multi-site content management system configuration, SEO strategy implementation, mobile-responsive implementation, donor CRM integration, and content & data migration.