Loop (Sychrony)

Synchrony has a proprietary software platform called GiftNow that allows anyone to send a gift to a recipient while knowing only their email address or mobile phone number. WANDR was brought on originally to help design a B2B portal “Loop Portal” that allows GiftNow partners to use variations of the GiftNow platform to do enterprise activities like checking on existing orders or placing bulk orders or viewing analytics about orders. It became a partnership that lasted 3.5 years in which we improved their design team and practices.

+20%

Users seamlessly onboarded into the system.

Successfully designed and supported the development of the portal.

+30%

More effective systematic process for collecting, analyzing, and prioritizing user feedback.

Ensuring that design iterations were informed by user insights.

Services Provided

Design Systems

User Onboarding

UX Audit

UI/UX Design

Design Thinking Workshop

Startui MVP

Roles

Product Management

Design team

UX/UI team

‍

Vertical

User experience and acquisition

Industry

E-Commerce

About the project

Task

To develop an engaging self-serve portal tailored for corporate bulk gifting. This task required us to leverage the unique capabilities of GiftNow, such as personalizing gifts for individual recipients, while ensuring scalability. As our project progressed, the nature of our challenge shifted.

Problem

On the consumer side, the Loop platform is becoming increasingly complex since with each retailer that is onboarded new designs are created. Our challenge was to help create and deliver a consumer design system and processes that will ensure new consistent, high-quality experiences for users that choose to use GiftNow within each retailer.

Solution

Integrate research into the discovery process, contribute to building a scalable design system, streamline variability in a high variability product, unify the design team and process, and foster healthy relationships across product, design, and engineering.