Data-driven design meets speed racing

Tatiana Calderon Sportscar Driver

Wandr joined forces with an iconic speed driver to hit the tracks across the USA. Learn about this fusion and experience the speed like no one else.

+300%

More brand visibility. In only 3 months engagement increased in social media channels

Teaming up with Tatiana Calderon, an inspiring woman and current IMSA WeatherTech driver, aligns seamlessly with our commitment to excellence.

+30%

Targeted digital strategy that enhanced Tatiana's visibility and delivered tangible ROI for all parties involved.

In only 3 months engagement increased in social media channels

+50%

Growth in new business acquisition

Discovered new partners across networking + digital performance campaigns

Services Provided

Digital Marketing

Content Strategy

Public Relations

Sponsoring

Roles

1 Marketing PMO

1 Visual Designer

1 Communications expert

1 SEM Analyst

Vertical

Racing

Industry

Sports & events

About the project

Task

Tatiana Calderón, a renowned racing driver, collaborated with Wandr Studio to elevate her digital presence and secure B2B partnerships.

Problem

Our goal was to develop a targeted digital B2B strategy that would enhance her visibility and drive tangible ROI for her brand. Additionally, a Digital PR strategy secured media coverage and enhanced her presence in motorsport and business communities.

Solution

Strategy & Execution: Wandr Studio implemented a digital B2B campaign to attract sponsors, showcasing Tatiana's value as a motorsport ambassador. We developed a focused social media and blog content strategy, highlighting key moments and boosting engagement.

Timeline

Project Results

Targeted digital strategy that enhanced Tatiana's visibility and delivered tangible ROI for all parties involved.

The collaboration resulted in a measurable ROI increase, with up to 3x returns on sponsor engagement and brand partnerships. This digital strategy strengthened Tatiana Calderón’s brand visibility and fostered new business opportunities.