Creating a UX research plan is the first step in the design process. It allows product managers and UX designers to gain a strategic view of the project and helps them focus on one primary aspect — user experience. 

From the budget to the timeline, a UX research plan enables businesses to align the expectations of the team and the key stakeholders. 

In this blog, we’ll guide you through the steps to create a UX research plan for your next project. But first, let’s understand what a UX research plan is and why it is important.

let’s understand what a UX research plan is and why it is important brought to you by WANDR Product Strategy and UX Design Firm

What Is a UX Research Plan?

UX research is a study of user interaction to gain valuable insights and an in-depth understanding of the target user’s needs, pain points, and behavioral characteristics to improve the design process. 

These insights are obtained using numerous feedback techniques and observational methodologies. 

The primary goal of building a UX research plan is to develop products backed by data and not assumptions about what the users are looking for. 

It ensures that the product development team is focused on the outcome and doesn’t lose itself in the details. 

Overall, a UX research plan is a guide for the research initiative conducted by the team, working as a kick-off guide for a new project, and narrowing down the primary purpose of the project.

When to Use a UX Research Plan

A UX research plan answers critical questions for teams. For example —

  • Who is your ideal target audience?
  • What are your customers looking for?
  • Does the current design, or proposed design, meet the needs and expectations of your customer?
  • Is there any way to make the design more efficient?

Furthermore, building a UX research plan provides companies with the opportunity to:

  • Determine what works best for your stakeholders, especially when it comes to the questions they’re trying to answer.
  • Keep your stakeholders engaged and interested in your products. 
  • Help stakeholders understand your vision, the challenges you’re trying to tackle, and the methodologies you’re using for research.
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A UX research plan is an excellent way to align expectations, ask for honest feedback, and generate support for improving the value of UX research in the company.

Let’s take a look at specific use cases when UX research is crucial.

  1. Building a new product.

    When a company develops a new product, it’s vital to conduct in-depth research before anything else. It helps them identify the needs of their target audience and helps them ensure that their product meets their expectations.

    Furthermore, before building a new product, it’s crucial to analyze other competitor products in the market.

    What are their strengths and weaknesses? Are there any feature gaps that you can fill with your product? Why is your product better than the others already on the market?

    A UX research plan helps align the entire team and the stakeholders on the project and business goals at an early stage.
  2. Adding new features and functionalities

    When adding new features to an existing product, businesses can use the same approach as the one they used while developing a new product.

    Research the market, understand the pain points and determine the problems they want to solve. 
  1. Redesigning a product.

    Businesses should make data-driven decisions while redesigning their product. They should learn from their existing user base and analyze their behavior before making design decisions.

    When you pair UX research plans with other testing methodologies like usability testing and A/B testing, you’ll be able to redesign your product in a foolproof manner.
  2. Attract new audience groups

    If a business plans to expand to a new market in an effort to reach more users, it’s critical to analyze this new audience — their wants, needs, expectations, and more.

    Businesses can make the research more accurate by using techniques like user interviews, surveys, field studies, personas, and more.
  3. End-to-end lifecycle of the product

    Research has to be an integral part of the product’s entire lifecycle. This helps businesses stay competitive by constantly discovering ways to improve their product, stay on top of emerging trends, and identify potential market fluctuations.

    This information enables companies to react faster to these changes and adapt their product accordingly.
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Benefits Of A UX Research Plan

Product-market fit

UX research plan helps determine the degree of demand in the market for an idea. 

If a product is created and developed based on concrete data collected via UX research methodologies, it’s safe to say that it will achieve a high level of product-market fit. 

Usability and accessibility

Usability defines how well a user can efficiently use the product/design to achieve a goal. 

Obviously, usability has a massive impact on the engagement and conversion rate of any product. 

Furthermore, if a company ensures that its product offers maximum usability for people with varied limitations and disabilities, it boosts the overall user experience. 

With a UX research plan, businesses can also identify other temporary limitations that their users face on varied scenarios, like — using their product in a noisy place, when in a hurry, maybe under direct sunlight, and more. 

Prioritizing critical features and functionalities

There are various UX research methodologies like user story mapping, competitor product analysis, and user interviews that can help businesses prioritize which features and functionalities are critical.

This research knowledge gives them the assistance they need to plan their product development stages accordingly. 

This advance planning reduces the risk and the cost associated with product development

Navigating market changes

A UX research plan empowers businesses with in-depth knowledge about their customers’ requirements and behaviors and a strong foundation in the ever-changing market. 

This allows them to efficiently respond to sudden changes in the market and make data-driven decisions.

Saves time and other resources.

Some associate the UX research phase with additional time, money, and effort spent on building the product. 

benefits of a UX research plan for your project brought to you by WANDR Studio, an award-winning Product Strategy and UX Design Firm

However, when you consider the big picture, investing time and other resources into building a detailed UX research plan helps businesses save massively down the lane. 

A UX research plan gives companies insights that can help safeguard them from making mistakes or overlooking aspects that can snowball into expensive problems. 

Therefore, implementing UX research early on in the product development process is one of the smartest decisions companies can make to avoid potential complications in the future. 

Guidelines To Create A UX Research Plan

Every business is different, so there isn’t a one-size-fits-all approach to building a UX research plan. 

However, there are a few aspects that every good UX research plan should include:

  1. Background that provides context
  2. Objectives for the research
  3. Research methodologies 
  4. Participants profiles
  5. Research Timeline
  6. Present your research findings

Let’s look at each of them in detail.

UX Research Plan: Background

This section of the UX research plan should summarize the problem you aim to solve. It should be clear and concise enough for stakeholders to understand what the research is about and ensure everyone is on the same page.

The background section in a UX research plan is usually pretty straightforward. It typically includes a few sentences that outline the purpose and importance of the research. 

Here’s the thing. 

Problem statements don’t appear out of nowhere. 

The best places to source inspiration are 

  • your customer support team, 
  • the review section on your website, or 
  • maybe even the feedback you receive from social media platforms.  

Analyzing all the data you’ve already gained is an excellent starting point for creating a solid UX research plan.

After you’ve drafted your background section, the next step is to define your research objectives.

UX Research Plan: Objectives

The objectives section defines precisely what you’re doing, why you’re doing it, and what you expect to accomplish from the UX research. 

The objectives you’ve stated should be the focal point during your product research journey — from the research questions, you ask your participants to every task that is assigned during the process. 

It’s crucial to be specific while describing your research objectives since it helps define the scope of the project and forms the basis of the research questions. 

Here are a few points that will help you craft your UX research plan objectives:

  1. Give details about the problems you’re trying to solve. What led to this research? What is the importance of this research? What metrics do you aim to impact?
  2. Include the goal of the research. What do you need to succeed? 
  3. Determine the information to be collected. What kind of data about the target audience will the research collect? What documents do you need to create?
  4. Identify the systems and decisions that will be impacted. How will these insights affect the decision-making process? 

It’s vital to be clear about the metrics where research and design can play an important role. 

  1. Revenue growth. Improved UX design directly impacts the conversion rate and provides better user value. 
  2. Audience loyalty. Through innovation and a delightful user experience. 
  3. Customer growth. Optimized user experience of an existing product or a new product development for a new audience segment or market can result in customer growth.
  4. Efficiency. By building the right products and prioritizing the right features.

UX Research Plan: Methodology

Now that we’ve defined our objectives, the next step is to determine the UX research plan methodologies that will help you answer these questions. 

While there are several different methodologies you can choose from, it’s crucial to ensure that the research methods you choose complement one another. By selecting the right research methods, you’ll be able to paint a complete picture of your problem.

But what are the different UX research methodologies?

  1. Qualitative research
  2. Quantitative research
  3. Attitudinal research
  4. Behavioral research
  5. Generative research
  6. Evaluation research

Depending on the types of results you want to achieve, you can choose the  UX research methods that give you the information you require to make informed decisions.

UX Research Plan Methodologies brought to you by WANDR, top-ranked UX Design Firm, WANDR

UX Research Plan: Participant Profiles

It’s essential to have a clear understanding of the type of users you want to recruit for your UX research. Choosing the right participants to talk to is one of the most critical aspects of any project.

To create your participant profiles, here are the characteristics you should consider:

  1. Demographics. What is the age group, gender, geographical location, type of occupation, etc., of your target user?
  2. Behaviors. Are you looking for users who want to achieve specific tasks or goals?
  3. Product usage. Do you want to target users who regularly use your product? People who have never used your product? Maybe users who have stopped using them in the past few months? 

Also, it’s a good practice to state the number of people you want to recruit for each of your UX research methodologies. 

UX Research Plan: Timeline

Establish a timeline for your research project to ensure key stakeholders and clients have an idea about how long the research project will take.

Here are a handful of factors you should consider while establishing your UX research timeline:

  1. The scale of your UX research project
  2. The time needed to recruit participants 
  3. The time required to collect information
  4. Number of team members required for the research
  5. Unforeseen circumstances like rescheduling a meeting or participants showing up late. 

Sure, your timeline may not be exact. But providing stakeholders with an approximate timeline (like 3-4 weeks) helps manage their expectations of the research process and the outcome. 

UX Research Plan: Present your Research Findings

The final stage of creating a UX research plan is underlining how the result of the research plan will be documented and presented. 

Furthermore, determining the key stakeholders who will be involved in the research project is critical. It can become frustrating when you learn halfway through the project that you have to present to an executive.

Finally, choose a medium that is easily accessible to your stakeholders — one they’re comfortable using and are the most receptive to.

Final Thoughts

Creating a UX research plan is an arduous process, but it is definitely worth the time and effort. It’s the easiest way to align expectations, gain feedback, and get everyone excited to support your project.

A UX research plan helps businesses bring clarity and structure to their project. You can use the guidelines we’ve shared in this blog to build your UX research plan. Feel free to add, remove, or modify aspects to fit your business!

If you’re looking for a UX design agency to help you build a foolproof UX research plan, you can book a free consultation with our team.