After working with countless entrepreneurs and companies, we’ve come to realize that most digital products fail because they are difficult to use, confusing or frustrating. In short, they have a poor user experience.
It sounds like another techie buzz term, but what companies are really trying to figure out is how usable their products are.
At WANDR we’ve tested multiple models for measuring usability through qualitative and quantitative research. We’ve designed a framework that allows us to evaluate digital interfaces based on our robust, state of the art methodology.