Your mission is strong. Your website
‍isn't keeping up.

Ten years rebuilding digital experiences for nonprofits and NGOs. Not with templates. With research, strategy, and design that turns visitors into donors, volunteers, advocates, and lifelong supporters.

Book a CallSee our work
"The results speak for themselves."
Aditi Sharma, Mercy For Animals
✱
"Our conversion rate on donor forms is up."
Vanessa Turpin, WWF
✱
“They're the kind of partner that makes you realize how much you were leaving on the table before”
Abraham Gomez, Donate Hello
✱

A Nonprofit Website Design Agency Built on a Decade of Results.

A design, development, and strategy studio with a decade of experience and a nonprofit practice that has generated over $3.2M in additional donations across 15+ engagements.
We've spent a decade building digital experiences for nonprofits, NGOs, commercial brands, and government institutions, bringing the same rigor we apply to high-growth tech products to every sector we work in.
Whether you're scaling a startup or running a global advocacy campaign, your users deserve an experience that works.
We believe the missions behind these organizations matter and we take seriously our role in making sure their digital presence is worthy of the work they do.

Dotted world map showing Wandr locations
Proven impact

UI/UX work that
moves the needle.

Two case studies that illustrate what embedded UX with research, strategy and execution looks like when it ships.

B2B SaaS · Subscription Commerce Platform

Sticky.io

95%Satisfaction score on the redesigned prototype with legacy users.

A complex platform serving two very different buyer types — with no UX/UI on staff. Zero personas. Zero validated flows. In 3 months we established design operations, built a design system from scratch, and redesigned the merchant and admin interfaces.

"While their skills were valuable, it was ultimately their client management and interaction that impressed us."Brett McLaughlin · CTO, Sticky.io
Sticky.io · Subscription commerceSticky.io redesign preview
Cybersecurity · SaaS

Vectrix

Acquiredby Cloudflare. Designed the product they acquired from Vectrix.

WANDR partnered with Vectrix from early-stage to help design a product compelling enough to attract one of the world's leading technology companies. Product strategy, end-to-end UX, and a design system built to ship quickly without sacrificing rigor.

"Wandr understood the strategic value of design from the start — they helped us build a product story that resonated with both users and acquirers."Corey Mahoney · Founder, Vectrix
See full case study
Vectrix · Acquired by CloudflareVectrix product design
Case 01 / 02
Drag / scroll
By the numbers

Senior UX  work that compounds.

15+
NONPROFIT & NGO CLIENTS
30%
AVG. INCREASE IN DONATIONS
37%
AVG. INCREASE IN NEWLETTERS SUBSCRIBERS
11%
AVG. INCREASE IN VOLUNTEER APPLICATIONS
05Retention
7%
AVG. INCREASE IN PARTNERSHIP INQUIRIES
Trusted by
WWFMFAMFAMFAMFAMFAMFAMFAMFAMFAMFAMFAMFAMFAMFAWWFMFAMFAMFAMFAMFAMFAMFAMFAMFAMFAMFAMFAMFAMFA
The reality

Most digital products fail
not because of bad tech
‍but because of bad UX.

01 / 04
65%

average nonprofit website bounce rate  — nearly double what's considered acceptable

MR Benchmarks 2024
02 / 04
19%

of first-time donors return to give again the following year

FUNDRAISING EFECTIVENESS PROJECT 2024
03 / 04
68%

of donors abandon nonprofit websites before reaching the donation page

MR Benchmarks 2024
04 / 04
4%

of visitors who reach a donation page actually completed the donation.

MR Benchmarks 2024
Our nonprofit website design process

Data first. Design second.

Every engagement starts the same way, we look at t he data, talk to your donors, and find the friction that's costing you money. Then we fix it

01

Diagnose.

We audit your site against 30+ non-profit benchmarks. Where are donors dropping? We find it.

02

Strategy.

A clear, prioritized roadmap tied to donation outcomes. Not a 60-page PDF nobody reads.

03

Design & Build.

Donation flows, landing pages, storytelling. Everything a donor touches, redesigned

04

Measure.

Conversion rates, donor retention, gift size. If it's not moving the number, we change it

Phase 01 / 05
Process
What you get

End-to-end UI & UX design
tailored to your product.

Six services that flex to your stage — from research and strategy through to validation and post-launch iteration. Combine what you need.

01 / 06UX Research

UX Research & Insights

User interviews · Research reports · Opportunity maps

02 / 06UX Strategy

UX Strategy & Roadmapping

Journey maps · User flows · Product guidance frameworks

03 / 06Wireframing

Wireframing & Prototyping

Information architecture · Wireframes · Interactive prototypes

04 / 06UI Design

UI Design & Design Systems

High-fidelity screens · Component libraries · Design systems

05 / 06Usability Testing

Usability & Testing Validation

Structured testing with real users before development

06 / 06Post-Launch Support

Post-Launch
Support & Iteration

Ongoing optimization based on real user behavior and performance data

Compare

How WANDR's UI/UX
design agency compares.

In-House UI/UX HiringTraditional Agencies
Speed to startSlow hiring cyclesHeavy onboarding processReady within days
ScalabilityHard to scale up or downFixed team, fixed scopeFlexible engagement size
RiskRisky long-term hireNo product ownership post-deliveryEmbedded partner with accountability
PerspectiveToo close to the productDetached, vendor-styleOutside objectivity with inside commitment
Product thinkingExecution-focusedDelivery-focusedStrategy + execution
PushbackUnlikely to challenge leadershipUnlikely to risk the contractWe challenge bad ideas
What our clients say

Verified Clutch reviews.

“

Their ability to understand our unique business was very impressive. We have a fairly complex business model and were concerned that they wouldn't be able to understand it enough to create an effective design — but they quickly built an understanding of who we are.

Marc YountPresident & CCO · Field Agent
See full Clutch review
“

They wanted to see our company succeed and celebrated our wins with us. We could see they were invested in the project — they didn't just want to collect their fee and move on. By the time WANDR finished, they helped us get to 500 downloads on Android.

Joannah SmallFounder · Caraleya
See full Clutch review
“

We were impressed with their ability to problem-solve and to conform to extremely tight timelines. The Wandr team successfully deployed product and provided support through the run of show during SXSW.

Grant MordecaiChief Client Officer · Valkyrie Intelligence
See full Clutch review
Why Wandr?

A Nonprofit Website Design needs to convert. And we guarantee those results.

01 · Seniority

Senior designers from day one.Dedicated team People

who genuinely care about the missions behind the organizations they build for, who know your users, understand your constraints, and have solved this problem before.

02 · Evidence

Research-driven We start with questions, not design.

We challenge assumptions, gather real data, and build on what we find — not what we think.

03 · Guarantee

Performance guarantee.

If you don't hit the metrics we agree on at kickoff within your first year post-launch, we keep working at no additional cost until you do.

The difference

Same product. Experience
users actually understand.

Buildbox came to us with a no-code game development platform used by millions — but with friction that was costing them activation. Here's what changed.

Before redesign
After redesign
BeforeAfter
Before WANDR
  • ✕Users struggled to complete basic tasks on a platform used by millions
  • ✕Non-technical creators dropped off before reaching meaningful progress
  • ✕No UX strategy or research foundation guiding product decisions
  • ✕Leadership making product decisions based on assumptions, not behavior
After WANDR
  • ✓41% more users reached their first success milestone
  • ✓Full UX/UI redesign adopted across product and engineering teams
  • ✓New experience framework replacing assumption-based decision making
  • ✓Multi-phase partnership that grew from a UX audit into full product strategy
Buildbox·No-Code Game Development·SaaS
Who this is for

You understand that your digital presence is as important as your programs. You're ready tosharpen it  to match the scale of your mission

We work with EDs, fundraising directors, and digital leads who understand that every missed click, every abandoned form, every donor who didn't return is more than just a number - it's a family unhoused, a child unfed, an animal uncared for, a forest unprotected, a cause unsupported

Free tool

Not ready to talk? Test your site first.

3 minutes. 12 questions. You'll know exactly where the friction is - and what to fix first

Get your free UX review
Sample report
your-product.com/signup

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1No value prop above fold
2No password rules shown
3CTA hierarchy unclear
Nonprofit Website Design

Frequently asked.

Click any question to expand. If yours isn't here, write to us.

  1. Nonprofit websites have to convert visitors who are giving something away rather than buying something for themselves. That requires a fundamentally different approach to trust-building, messaging hierarchy, and donation flow design. The friction that causes a commercial visitor to bounce is amplified when money is involved with no direct personal return. Effective nonprofit website design makes giving feel easy, safe, and meaningful — all at once.
  2. Donation conversion improves when three things align: trust signals are visible before the visitor is asked to give, the donation flow has as few steps as possible, and the impact of the gift is clearly communicated at the moment of decision. Our process starts by auditing where donors are currently dropping off, then redesigning the specific friction points — donation page layout, form fields, payment options, and post-donation experience — that are costing conversions.
  3. Look for an agency that starts with your data before touching design, has measurable results from previous nonprofit engagements, understands the specific psychology of donor decision-making, and measures success by fundraising outcomes — not aesthetics or awards. Ask to see before-and-after conversion data from past nonprofit clients, not just visual portfolio work.
  4. Most nonprofit website redesigns with Wandr take between 8 and 16 weeks depending on scope, the number of audiences served, and whether development is included. Targeted engagements focused on donation flow optimization can move faster — often within 4 to 6 weeks.
  5. Nonprofit website design engagements vary based on scope, complexity, and whether the project includes strategy, design, and development or design only. We scope every engagement individually. What we can say: the cost of a well-designed donation experience is almost always recovered within months through improved conversion rates. We also back our work with a performance guarantee: Most organizations see results within one fundraising cycle. If you don't hit the metrics we agree on at kickoff within your first year post-launch, we keep working at no additional cost until you do.
  6. We work with nonprofits at every scale — from local advocacy organizations to global NGOs like WWF Canada and Mercy For Animals. What matters more than size is whether your organization is serious about improving its digital presence and measuring results against fundraising outcomes.
  7. Yes. If your site is functioning well but donation conversion is underperforming, a focused donation flow optimization engagement can deliver meaningful results without rebuilding from scratch. We'll tell you honestly in the diagnostic whether a targeted fix or a full redesign is the right investment for your situation.
Ask a question
Let's look at your site together.

Show us.
We'll show you what to fix.

Request your free audit. Within 72 hours we'll schedule a 30-minute call to walk you through the results. No commitment required. If it makes sense to work together, great. If not, you leave with everything we found and a roadmap to fix it

Ready to go further?Start the diagnostic
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