ModFi
A fintech targeting "everyday consumers," with three personas written before anyone had spoken to a user. No validated audience. No agreed price. Over two years we ran the interviews, named the buyer, and built the product and design system around them.
"They do quality work, and always help us solve challenges that arise. They are agile and accommodating to our specific needs."LEIGH ERICKSON · CREATIVE DIRECTOR, MODFISee full case study





























