Your game is great.
But players are leaving
‍before they find out.

A decade designing interfaces for gaming platforms, esports products, and game development tools. Not with templates. With research, trust architecture, and conversion-focused design that turns skeptical visitors into loyal players.

Get a free UX reviewSee our work
"WANDR transformed our platform experience for a skeptical US market. The results were measurable within weeks."
MPL
✱
"The character creation system they designed made something genuinely complex feel exciting and accessible."
Vibe by TSM
✱
"Their design directly improved how many users reached their first success milestone — that number drives our entire retention model."
Buildbox
✱

Game UI UX Design Services Built on a Decade of Measurable Outcomes.

We have helped gaming platforms enter new markets, esports organizations build creator tools, and game development companies improve the activation metrics that determine whether their product survives. We do it by starting with research, not with Figma.
After hundreds of product engagements across gaming, SaaS, fintech, and enterprise, we have learned that what breaks a gaming product is almost never the game itself. It is the interface that surrounds it, the onboarding that overwhelms, the trust signals that are missing, the creative tool that buries its best features behind a wall of options no new user knows how to navigate.
Whether you are a skill-based gaming platform entering the US market, an esports organization building a product your community will judge harshly, or a game development SaaS losing trial users before they reach their first win, you deserve a design partner who measures success by your metrics, not their deliverable count.

Dotted world map showing Wandr locations
Proven impact

UI/UX work that
moves the needle.

Two case studies that illustrate what embedded UX with research, strategy and execution looks like when it ships.

B2B SaaS · Subscription Commerce Platform

Sticky.io

95%Satisfaction score on the redesigned prototype with legacy users.

A complex platform serving two very different buyer types — with no UX/UI on staff. Zero personas. Zero validated flows. In 3 months we established design operations, built a design system from scratch, and redesigned the merchant and admin interfaces.

"While their skills were valuable, it was ultimately their client management and interaction that impressed us."Brett McLaughlin · CTO, Sticky.io
Sticky.io · Subscription commerceSticky.io redesign preview
Cybersecurity · SaaS

Vectrix

Acquiredby Cloudflare. Designed the product they acquired from Vectrix.

WANDR partnered with Vectrix from early-stage to help design a product compelling enough to attract one of the world's leading technology companies. Product strategy, end-to-end UX, and a design system built to ship quickly without sacrificing rigor.

"Wandr understood the strategic value of design from the start — they helped us build a product story that resonated with both users and acquirers."Corey Mahoney · Founder, Vectrix
See full case study
Vectrix · Acquired by CloudflareVectrix product design
Case 01 / 02
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By the numbers

Senior UX  work that compounds.

500+
 of digital products fail due to poor user experience,
not poor technology.
Millions
of users worldwide impacted
by products we've shipped.
38%
avg improvement in user activation.
−32%
avg reduction in user drop-off.
27%
avg increase in retention post-redesign.
41%
more users reached first success milestone.
See case study ↗
Trusted by
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The reality

Most digital products fail
not because of bad tech
‍but because of bad UX.

01 / 04
70%

of digital products fail due to poor user experience — not poor technology.

Forrester Research
02 / 04
0×

The average poorly-designed product costs 5x more to fix after launch than before.

IBM Systems Sciences Institute
03 / 04
$0

In regulated gaming markets, trust perception is the single biggest predictor of conversion, before price, before features, before brand.

Conversion research across real-money gaming platforms
04 / 04
0×

A 1-point lift in gaming platform activation, getting one more player through onboarding, can cut user acquisition cost by 15 to 25% and dramatically improve lifetime value.

McKinsey Design Index
Our Game UI UX Design Process

Research First. Design Second.

Every game UI UX design engagement starts the same way, we look at your player data, talk to your users, audit your current experience, and find the friction that is costing you activation, trust, or retention. Then we fix it.

01

Diagnose.

We audit your product against player experience benchmarks. Where are users dropping off? Where does the interface create confusion or distrust? Where is complexity being front-loaded instead of revealed progressively? We find it before we design anything.

02

Strategy.

A clear, prioritized roadmap tied to your specific outcome metrics. Trust architecture, onboarding logic, audience segmentation, and information hierarchy before a single screen is designed.

03

Design & Build.

Conversion-focused interfaces, clear interaction patterns, credibility signals, and a scalable design system. Everything a player or user touches is designed intentionally and validated with research.

04

Measure.

Trust perception, activation rate, time to first action, intent to download, trial conversion. If it is not moving the number we agreed on, we change it.

Phase 01 / 05
Process
What you get

End-to-end UI & UX design
tailored to your product.

Six services that flex to your stage — from research and strategy through to validation and post-launch iteration. Combine what you need.

01 / 06UX Research

UX Research & Insights

User interviews · Research reports · Opportunity maps

02 / 06UX Strategy

UX Strategy & Roadmapping

Journey maps · User flows · Product guidance frameworks

03 / 06Wireframing

Wireframing & Prototyping

Information architecture · Wireframes · Interactive prototypes

04 / 06UI Design

UI Design & Design Systems

High-fidelity screens · Component libraries · Design systems

05 / 06Usability Testing

Usability & Testing Validation

Structured testing with real users before development

06 / 06Post-Launch Support

Post-Launch
Support & Iteration

Ongoing optimization based on real user behavior and performance data

Compare

How WANDR's UI/UX
design agency compares.

In-House UI/UX HiringTraditional Agencies
Speed to startSlow hiring cyclesHeavy onboarding processReady within days
ScalabilityHard to scale up or downFixed team, fixed scopeFlexible engagement size
RiskRisky long-term hireNo product ownership post-deliveryEmbedded partner with accountability
PerspectiveToo close to the productDetached, vendor-styleOutside objectivity with inside commitment
Product thinkingExecution-focusedDelivery-focusedStrategy + execution
PushbackUnlikely to challenge leadershipUnlikely to risk the contractWe challenge bad ideas
What our clients say

Verified Clutch reviews.

“

Their ability to understand our unique business was very impressive. We have a fairly complex business model and were concerned that they wouldn't be able to understand it enough to create an effective design — but they quickly built an understanding of who we are.

Marc YountPresident & CCO · Field Agent
See full Clutch review
“

They wanted to see our company succeed and celebrated our wins with us. We could see they were invested in the project — they didn't just want to collect their fee and move on. By the time WANDR finished, they helped us get to 500 downloads on Android.

Joannah SmallFounder · Caraleya
See full Clutch review
“

We were impressed with their ability to problem-solve and to conform to extremely tight timelines. The Wandr team successfully deployed product and provided support through the run of show during SXSW.

Grant MordecaiChief Client Officer · Valkyrie Intelligence
See full Clutch review
Why Wandr?

Game UI UX Design Services That Perform. Guaranteed.

01 · Seniority

Dedicated Game UX Designers

A team that understands player psychology, trust dynamics in regulated markets, onboarding for high-skepticism audiences, and the specific challenges of gaming platforms, esports products, and game development tools. We have worked across skill-based gaming, esports, mobile gaming, and game development SaaS.

02 · Evidence

Research-Driven.

We start with your players, not your brand guidelines. We audit existing performance, map player journeys, and build experience architecture around what your users actually need, not what internal assumptions say they want.

03 · Guarantee

Performance guarantee.

Most gaming companies see measurable improvement within the first post-launch quarter. If your product does not improve on the primary UX metric we agree on at kickoff, we keep working at no additional cost until it does.

The difference

Same platform. A digital experience that finally converts.

Buildbox came to us with a no-code game development platform used by millions — but with friction that was costing them activation. Here's what changed.

Before redesign
After redesign
BeforeAfter
Before Wandr, MPL:
  • ✕Trust signals treated as secondary elements in a high-skepticism market
  • ✕Single generic funnel failing to speak to different player motivations
  • ✕Brand and visual hierarchy communicating casual gaming rather than institutional credibility
  • ✕Key credibility signals buried where first-session users never reached them
After Wandr, MPL:
  • ✓Trust architecture rebuilt as the foundation of the entire experience
  • ✓Segmented entry points tailored to casual players, competitive users, and bingo audiences
  • ✓Visual system designed to communicate regulated, credible platform from first interaction
  • ✓+34% perceived trust / +28% intent to download / 22% faster time to first action
MPL· Skill-Based Mobile Gaming Platform
Who this is for

You understand that your interface is the first thing every player judges and the last thing  most studios invest in properly. You are ready to change that.

We work with founders, CPOs, and product leaders at gaming companies who understand that every player who churns before reaching the core experience, every platform visitor who cannot find a trust signal before they need it, and every developer who gives up on a game creation tool before their first build is not just a UX failure. It is an acquisition dollar that did not return, a trial that did not convert, a user who went to a competitor. Your players are making decisions about your platform in the first ten seconds of their first session. The question is whether your interface gives them a reason to stay.

Free tool

Not ready to talk? Review your experience first.

5 minutes. We will identify the top three UX friction points costing you activation, trust, or retention — free, no pitch.

Get a free game UX review
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Game UI UX Design Services

Frequently asked.

Click any question to expand. If yours isn't here, write to us.

  1. Game UI UX design accounts for player psychology, trust dynamics specific to gaming contexts, onboarding for users who did not choose the product voluntarily, and the distinction between designing for engagement versus designing for conversion. In real-money and regulated gaming, it also requires understanding how users evaluate platform legitimacy before they ever interact with the core product.
  2. Both. Buildbox and Vibe by Team Solo Mid were early-stage products when Wandr worked with them. MPL was a globally scaled platform entering a new market. The process adapts to where the product is, but the approach is always the same: research first, strategy before execution.
  3. A full engagement covering research, strategy, UI design, and a design system typically runs between six and twelve weeks. Wandr delivered MPL's complete redesign from research through final UI and design system in eight weeks. Timelines that compress discovery and strategy phases produce faster deliverables and worse outcomes.
  4. Yes. If you need development alongside design, our engineering team can build it. We also work with your in-house team if you have developers, ensuring a clean handoff and design audit support throughout the build.
  5. Results depend on the specific problem being solved, but our gaming clients have seen a 34% increase in perceived trust, a 28% lift in intent to download, a 22% reduction in time to first action, and a 41% improvement in users reaching their first success milestone. We agree on your specific outcome metrics at kickoff so there is no ambiguity about what we are working toward.
  6. If your gaming product does not improve on the primary UX metric we agree on at kickoff, we keep working at no additional cost until it does.
  7. Look for an agency that starts with player research before design, understands how trust works in your specific gaming category, integrates SEO and content structure into the process, and measures success by activation and retention outcomes rather than visual output. Ask to see measurable results from past gaming clients.
  8. Yes. Mobile-first game UI UX design is a core part of our practice. MPL was a mobile gaming platform. We design for the specific interaction patterns, screen constraints, and touch-based navigation that mobile gaming requires, not as an adaptation of a desktop design, but as a primary consideration from the start.
Ask a question
Let's look at your product together

Show us.
We'll show you what to fix.

Request your free UX review. Within 72 hours we will schedule a 30-minute call to walk you through exactly where your gaming product is losing players and what it is costing you. No commitment required. If it makes sense to work together, great. If not, you leave with everything we found and a clear roadmap to fix it.

Ready to go further?Get a free game UX review
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