Few things are as crucial as your user experience (UX) when discussing how to effectively get your customers to engage with your brand’s products and services. UX design refers to the methodologies surrounding the development of user experiences that make up a customer’s journey when navigating and using websites, applications, products, and services.

UX design is much more than simply helping create actual user experiences. It’s an all-encompassing approach to better understanding user behaviors and how they relate to providing highly engaging experiences that lead to higher conversion rates, better user retention, and improved brand experience. UX design can include:

• Deep customer journey analysis.
• Testing prototype designs with users.
• Researching competitors.
• Continuous testing and optimization.

If you don’t know what your customers need, creating memorable user experiences is impossible. Our team takes a deep dive into user trends, preferences, search behavior, and competitive analysis to ensure your product is built on a foundation for success.

Creating an effective information architecture that leads customers through their journey is the foundation of any successful UX design. Our team will map out your customer’s journey and help you create a plan to ensure your customers don’t lose their way when engaging with your brand.

WANDR has been serving clients since 2016, helping them execute UX-focused designs that help businesses increase user retention by providing valuable product experiences that keep customers coming back. Below is a list of some of the services we provide:

Whether you have a fully-function digital product or are still at the inception stage, our team will work closely with you to ensure your product strategy is scalable and cost-effective.

Analyzing how your customers interact with your products is a critical step in knowing where and how you can improve. We take a holistic approach to breaking down your customers’ journey to find ways to enhance their experiences.

We know that businesses have many options available to them when looking for help establishing the right UX strategy and execution. We also know that the path to creating good UX starts with fully understanding where the problems are coming from. That’s why WANDR has developed a systematic process for auditing your UX to identify where the best use of your time, resources, and budget should be spent.

We collect and analyze data from multiple sources, helping to identify exactly how customers interact with your products to give us deeper insights into impactful areas of improvement.

Listening to your customers’ feedback is critical, and we focus on providing testing environments where customers can tell us directly about their experiences and expectations, leading to better designs concentrating on meeting those needs.

We conduct in-depth heuristic evaluations that look for usability issues, mapping out customer journeys to ensure no roadblocks or other frustrations are getting in the way of customers achieving their goals.

Once we’ve done due diligence into all areas of your UX design, our experts create a comprehensive report that outlines the areas of improvement and their associated recommendations.