Vectrix, a Y Combinator cybersecurity startup, reached out because they wanted to understand their customers better and to build UX that satisfied their needs. Before the engagement with Wandr, Vectrix had a platform built based on assumptions of their customers’ behaviors.
Because Vectrix had not launched yet, there was a lot of unknowns about the ideal product-market-fit.
Our process of UX research and usability testing led us to uncovering Vectrix’ ideal customers. One key insight we uncovered was that Vectrix’s solution was unique to the market, and we had to understand the users’ needs, attitudes, and behaviors of why they found the experience delightful.
Cybersecurity is known to be complex and often outdated. Our goal was to position Vectrix as a simple and modern solution for the cybersecurity industry. First, by uncovering the ideal customers, then building a product around their behaviors.
In the end, our final designs proved to deliver satisfaction. During user testing, the SUS (System Usability Score) was 82, performing above average. Based on the user testing findings, we iterated and provided a robust and scalable design system that we named Heimdall.
The final tool we delivered was the Heimdall Design System. Heimdall’s principles (Empowering, Intuitive, Inclusive, Solution-driven) symbolized product development and the brand’s unique value proposition. The principles defined here were incorporated throughout marketing and sales strategies; this created a truly customer-centric company.
Without WANDR, we wouldn’t have been able to effectively communicate our product’s value proposition. They have nuanced B2B UX experience, so they understood our priorities. That was one of their standout qualities.”
Deliverables include, but not limited to:
Deliverables Include:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
