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Discovering product market
fit to delight cybersecurity
specialists

Vectrix, a Y Combinator cybersecurity startup.
SERVICE
Design Systems
Design Thinking Workshop
UX Audit
UX/UI Design
CLIENT
Vectrix
DATE
September 2020
Website
Coming soon

Overview

Vectrix, a Y Combinator cybersecurity startup, reached out because they wanted to understand their customers better and to build UX that satisfied their needs. Before the engagement with Wandr, Vectrix had a platform built based on assumptions of their customers’ behaviors.

Process and Deliverables

  • Design Thinking Workshop
  • User Research
  • Product Market Fit
  • UX Audit
  • User Flows
  • Prototype
  • Usability Testing
  • UI/UX Design for Web App

The Challenge

Because Vectrix had not launched yet, there was a lot of unknowns about the ideal product-market-fit.

Our process of UX research and usability testing led us to uncovering Vectrix’ ideal customers. One key insight we uncovered was that Vectrix’s solution was unique to the market, and we had to understand the users’ needs, attitudes, and behaviors of why they found the experience delightful.

The Goal

Cybersecurity is known to be complex and often outdated. Our goal was to position Vectrix as a simple and modern solution for the cybersecurity industry. First, by uncovering the ideal customers, then building a product around their behaviors.

Heimdall Design System

In the end, our final designs proved to deliver satisfaction. During user testing, the SUS (System Usability Score) was 82, performing above average. Based on the user testing findings, we iterated and provided a robust and scalable design system that we named Heimdall.
The final tool we delivered was the Heimdall Design System. Heimdall’s principles (Empowering, Intuitive, Inclusive, Solution-driven) symbolized product development and the brand's unique value proposition. The principles defined here were incorporated throughout marketing and sales strategies; this created a truly customer-centric company.

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Corey Mahan
Co-Founder & CEO

They have nuanced B2B UX experience, so they understood our priorities

Without WANDR, we wouldn’t have been able to effectively communicate our product’s value proposition. They have nuanced B2B UX experience, so they understood our priorities. That was one of their standout qualities.”

Services we provide

Design Systems

Scaling design is difficult when there are so many inconsistencies in your product. With a proper design system, your entire product team can produce much more efficiently, provide consistency to your users and help eliminate technical gaps.

Deliverables include, but not limited to:

  • Brand Guidelines & Design Principles
  • Design Ops
  • Components Library
Go to service

User Onboarding

First impressions can be overwhelming. That’s why we believe Onboarding UX should never be an afterthought. Helping your users navigate through new features  will bring you to new heights: upgraded conversion rates, long-term retention, and discoverability, among others.

Deliverables Include: 

  • Onboarding Audit
  • Onboarding Flow
  • Recommended email onboarding
Go to service

UX Audit

User retention requires a data-driven approach. By understanding your users’ journey —step by step— we can recommend how to prevent drop off stages, pain points, and bottlenecks. We uncover user behaviors through qualitative and quantitative methods to audit your product.

Deliverables include, but not limited to: 

  • Analytics Report
  • UX Research (User Interviews)
  • Recommended User Flow
Go to service

UI/UX Design

Great design is engaging and can scale easily. Our data-driven approach identifies the root cause of bad UX and gets you back on track to acquiring more customers. Research is embedded throughout our process and our design is constantly validated through usability tests.

Deliverables include, but not limited to: 

  • UX Research
  • User Flows
  • Design System
Go to service

Design Thinking Workshop

Invest in a full-day workshop with one of our industry experts. The workshop is built to help your team think outside their daily tasks. We will create a customized agenda to help align product vision, brainstorm new ideas and prioritize action items.

Deliverables include, but not limited to:

  • Customized workshop agenda
  • Full day facilitation (remote or in-person)
  • 2 Follow-up consultation calls
Go to service

Startup MVP

From startup idea to solid head start. WANDR's experts will design, test, and budget your product concept with industry experts in just 4 weeks. You'll get everything you need to pitch to investors and partners.

Deliverables include, but not limited to: 

  • Interactive product prototype
  • Product pricing comparison
  • Pitch deck
Go to service

Services we provide

UX Design

Scaling design is difficult when there are so many inconsistencies in your product. With a proper design system, your entire product team can produce much more efficiently, provide consistency to your users and help eliminate technical gaps.

Deliverables include, but not limited to:

  • Brand Guidelines & Design Principles
  • Design Ops
  • Components Library
go to service

User Onboarding

First impressions can be overwhelming. That’s why we believe Onboarding UX should never be an afterthought. Helping your users navigate through new features will bring you to new heights: upgraded conversion rates, long-term retention, and discoverability, among others.

Deliverables Include: 

  • Onboarding Audit
  • Onboarding Flow
  • Recommended email onboarding

UX Audit

User retention requires a data-driven approach. By understanding your users’ journey —step by step— we can recommend how to prevent drop off stages, pain points, and bottlenecks. We uncover user behaviors through qualitative and quantitative methods to audit your product.

Deliverables include, but not limited to: 

  • Analytics Report
  • UX Research (User Interviews)
  • Recommended User Flow
go to service

UI/UX Design

Great design is engaging and can scale easily. Our data-driven approach identifies the root cause of bad UX and gets you back on track to acquiring more customers. Research is embedded throughout our process and our design is constantly validated through usability tests.

Deliverables include, but not limited to: 

  • UX Research
  • User Flows
  • Design System
go to service

Design Thinking Workshop

Invest in a full-day workshop with one of our industry experts. The workshop is built to help your team think outside of their daily tasks. We will create a customized agenda to help align product vision, brainstorm new ideas and prioritize action items.

Deliverables include, but not limited to:

  • Customized workshop agenda
  • Full day facilitation (remote or in-person)
  • 2 Follow-up consultation calls

Startup MVP

From startup idea to solid head start. WANDR's experts will design, test, and budget your product concept with industry experts in just 4 weeks. You'll get everything you need to pitch to investors and partners.

Deliverables include, but not limited to: 

  • Interactive product prototype
  • Product pricing comparison
  • Pitch deck
go to service

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