MedTrainer is an all-in-one solution for healthcare compliance.
SERVICE
Design Thinking Workshop
UX/UI Design
CLIENT
Medtrainer
DATE
January 2021
Website
Coming soon
Overview
MedTrainer is an all-in-one solution for healthcare compliance. They make sure clients always stay on top of compliance requirements relevant to their organization.
Process and Deliverables
Design Thinking Workshop
User Research
Art Direction
Usability Testing
UI/UX Design for Website
The Challenge
Our challenge for this project was to provide site visitors with a better understanding of the product offerings and how those could be tailored to customer’s specific industry.
The old website did not highlight the value proposition clearly, and visitors often did not get to see all the solutions that MedTrainer offers.
Our team had to learn about each solution, identify customer needs and guide them to the right products that will help meet those specific concerns in a 2-month timeline.
The Goal
Our goal was to overhaul their landing page with a focus of scheduling more demos or contacts.
Before the website redesign, MedTrainer had a low conversion rate. We wanted to create a brand that people understood, drive demo requests and at least double the conversion rate.
Simplicity for a Complex Product
In our process of designing a better site, we interviewed HR representatives in healthcare (our target market) to understand how we could better explain MedTrainer and create content that resonated with their pain points.
We delivered a modern site for healthcare that explained a complex product in a very simple and effective manner. Users were able to understand the product offering with a simple glance and comprehend the value that a system like MedTrainer could bring.
In the end, our final designs proved to provide a better overview of what the MedTrainer solutions were.
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Services we provide
Design Systems
Scaling design is difficult when there are so many inconsistencies in your product. With a proper design system, your entire product team can produce much more efficiently, provide consistency to your users and help eliminate technical gaps.
First impressions can be overwhelming. That’s why we believe Onboarding UX should never be an afterthought. Helping your users navigate through new features will bring you to new heights: upgraded conversion rates, long-term retention, and discoverability, among others.
User retention requires a data-driven approach. By understanding your users’ journey —step by step— we can recommend how to prevent drop off stages, pain points, and bottlenecks. We uncover user behaviors through qualitative and quantitative methods to audit your product.
Great design is engaging and can scale easily. Our data-driven approach identifies the root cause of bad UX and gets you back on track to acquiring more customers. Research is embedded throughout our process and our design is constantly validated through usability tests.
Invest in a full-day workshop with one of our industry experts. The workshop is built to help your team think outside their daily tasks. We will create a customized agenda to help align product vision, brainstorm new ideas and prioritize action items.
From startup idea to solid head start. WANDR's experts will design, test, and budget your product concept with industry experts in just 4 weeks. You'll get everything you need to pitch to investors and partners.
Scaling design is difficult when there are so many inconsistencies in your product. With a proper design system, your entire product team can produce much more efficiently, provide consistency to your users and help eliminate technical gaps.
First impressions can be overwhelming. That’s why we believe Onboarding UX should never be an afterthought. Helping your users navigate through new features will bring you to new heights: upgraded conversion rates, long-term retention, and discoverability, among others.
Deliverables Include:
Onboarding Audit
Onboarding Flow
Recommended email onboarding
UX Audit
User retention requires a data-driven approach. By understanding your users’ journey —step by step— we can recommend how to prevent drop off stages, pain points, and bottlenecks. We uncover user behaviors through qualitative and quantitative methods to audit your product.
Great design is engaging and can scale easily. Our data-driven approach identifies the root cause of bad UX and gets you back on track to acquiring more customers. Research is embedded throughout our process and our design is constantly validated through usability tests.
Invest in a full-day workshop with one of our industry experts. The workshop is built to help your team think outside of their daily tasks. We will create a customized agenda to help align product vision, brainstorm new ideas and prioritize action items.
Deliverables include, but not limited to:
Customized workshop agenda
Full day facilitation (remote or in-person)
2 Follow-up consultation calls
Startup MVP
From startup idea to solid head start. WANDR's experts will design, test, and budget your product concept with industry experts in just 4 weeks. You'll get everything you need to pitch to investors and partners.