Dakota

Dakota is a fundraising firm that raises capital for investment managers and is responsible for creating and updating a database of prospects used by hundreds of investment firms.

SERVICE

Brand Development
Design Thinking Workshop
UX/UI Design

CLIENT

Dakota

DATE

January 2021

Website

Coming soon

Overview

Dakota is a fundraising firm that raises capital for investment managers and is responsible for creating and updating a database of prospects used by hundreds of investment firms.

Dakota wanted to increase Dakota Live's conversion, their new sales event. They also wanted to refine the information they show to communicate the value proposition clearly.

Process and Deliverables

Design Thinking Workshop
User Research
Branding Workshop
Art Direction
Usability Testing
UI/UX Design for Website

The Challenge

We started by analyzing their website to find friction points in their sales funnels from users’ and sales team perspectives. Dakota's main issues were long body texts, confusing CTAs buttons, and inconsistency through several visual components.

To enhance the user’s experience, we built wireframes to improve site navigability and usability. We also defined a brand new Art Direction to make the website look sleeker and modern, based on a co-created branding workshop.

The Goal

Re-design a pre-existing platform and create a super friendly product to convert new users and attract power users.

The Results

To make sure we were creating the right experience for customers, we ran a usability test with current and potential users. We found that the new wireframes had greatly improved the usability and general experience of the site.

Want to work together?
Schedule a time to chat with us

Services we provide

Design Systems

Scaling design is difficult when there are so many inconsistencies in your product. With a proper design system, your entire product team can produce much more efficiently, provide consistency to your users and help eliminate technical gaps.

Deliverables include, but not limited to:

Brand Guidelines & Design Principles
Design Ops
Components Library

Go to service

User Onboarding

First impressions can be overwhelming. That’s why we believe Onboarding UX should never be an afterthought. Helping your users navigate through new features will bring you to new heights: upgraded conversion rates, long-term retention, and discoverability, among others.

Deliverables Include:

Onboarding Audit
Onboarding Flow
Recommended email onboarding

Go to service

UX Audit

User retention requires a data-driven approach. By understanding your users’ journey —step by step— we can recommend how to prevent drop off stages, pain points, and bottlenecks. We uncover user behaviors through qualitative and quantitative methods to audit your product.

Deliverables include, but not limited to:

Analytics Report
UX Research (User Interviews)
Recommended User Flow

Go to service

UI/UX Design

Great design is engaging and can scale easily. Our data-driven approach identifies the root cause of bad UX and gets you back on track to acquiring more customers. Research is embedded throughout our process and our design is constantly validated through usability tests.

Deliverables include, but not limited to:

UX Research
User Flows
Design System

Go to service

Design Thinking Workshop

Invest in a full-day workshop with one of our industry experts. The workshop is built to help your team think outside their daily tasks. We will create a customized agenda to help align product vision, brainstorm new ideas and prioritize action items.

Deliverables include, but not limited to:

Customized workshop agenda
Full day facilitation (remote or in-person)
2 Follow-up consultation calls

Go to service

Startup MVP

From startup idea to solid head start. WANDR's experts will design, test, and budget your product concept with industry experts in just 4 weeks. You'll get everything you need to pitch to investors and partners.

Deliverables include, but not limited to:

Interactive product prototype
Product pricing comparison
Pitch deck

Go to service

Learn More

Services we provide

Design Systems

Scaling design is difficult when there are so many inconsistencies in your product. With a proper design system, your entire product team can produce much more efficiently, provide consistency to your users and help eliminate technical gaps.

Deliverables include, but not limited to:

Brand Guidelines & Design Principles
Design Ops
Components Library

go to service

User Onboarding

First impressions can be overwhelming. That’s why we believe Onboarding UX should never be an afterthought. Helping your users navigate through new features will bring you to new heights: upgraded conversion rates, long-term retention, and discoverability, among others.

Deliverables Include:

Onboarding Audit
Onboarding Flow
Recommended email onboarding

UX Audit

User retention requires a data-driven approach. By understanding your users’ journey —step by step— we can recommend how to prevent drop off stages, pain points, and bottlenecks. We uncover user behaviors through qualitative and quantitative methods to audit your product.

Deliverables include, but not limited to:

Analytics Report
UX Research (User Interviews)
Recommended User Flow

go to service

UI/UX Design

Great design is engaging and can scale easily. Our data-driven approach identifies the root cause of bad UX and gets you back on track to acquiring more customers. Research is embedded throughout our process and our design is constantly validated through usability tests.

Deliverables include, but not limited to:

UX Research
User Flows
Design System

go to service

Design Thinking Workshop

Invest in a full-day workshop with one of our industry experts. The workshop is built to help your team think outside of their daily tasks. We will create a customized agenda to help align product vision, brainstorm new ideas and prioritize action items.

Deliverables include, but not limited to:

Customized workshop agenda
Full day facilitation (remote or in-person)
2 Follow-up consultation calls

Startup MVP

From startup idea to solid head start. WANDR's experts will design, test, and budget your product concept with industry experts in just 4 weeks. You'll get everything you need to pitch to investors and partners.

Deliverables include, but not limited to: