Buildbox

Buildbox is a no-code game design platform that empowers anyone to create, publish and monetize their games without coding skills.

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Services Provided

Design Systems

User Onboarding

UX Audit

UI/UX Design

Design Thinking Workshop

Startup MVP

Roles

Product development

UX/UI

Design team

Vertical

Gaming

Industry

Computer Software

About the project

Task

1. Re-design and simplify the product to increase user retention for new users while keeping the power users continuously engaged. 2. Migrate company culture and process to be design-centric.

Problem

Buildbox had user acquisition, but were not able to retain those users due to its complex product and lack of proper onboarding. This was primarily due to new features being added in without evaluating the overall user flow and usability prior to implementation.

Solution

Our main challenge was to drive design as the starting point of all user-related decisions within the company: ultimately changing the entire product management cycle across multiple teams.