Buildbox is a no-code game design platform that empowers anyone to create, publish and monetize their games without coding skills.
Buildbox had user acquisition, but were not able to retain those users due to its complex product and lack of proper onboarding. This was primarily due to new features being added in without evaluating the overall user flow and usability prior to implementation.
Our main challenge was to drive design as the starting point of all user-related decisions within the company: ultimately changing the entire product management cycle across multiple teams.
1. Re-design and simplify the product to increase user retention for new users while keeping the power users continuously engaged.
2. Migrate company culture and process to be design-centric.
One of the most important tools we delivered to Buildbox was the Graphite Design System. Graphite’s principles (Inspiration, Consistency, Creator Focused, Flexibility, and Revolutionary) permeated not only through product development but also the team culture.
Now, Buildbox is on its track to become a Design-Centric company that focuses on the user.
I really like Wandr’s hands-on approach because it made them feel more like a partner. It was huge that they were flexible, too. That made for amazing customer service. Finally, their design process was great. That was the kind of engagement that I was looking for: someone who would be more of a partner rather than just a vendor.
Deliverables include, but not limited to:
Deliverables Include:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
Deliverables include, but not limited to:
