Review best practices and examples of the best UX websites. Brought to you by the award-winning WANDR Studio – the leader in product strategy and UX design.
Let’s be honest — we’re in the world of online business. Without one of the best UX websites, your product or service will suffer. You may not achieve the sales or customer retention rates that you hope for.
However, when we pair the website user experience best practices with your industry, you’re up with a competitive advantage.
But what is website UX? What are UX best practices?
Learn more with an overview of our 10 best user experience websites.
What Is Website UX?
Before diving into these examples of the best UX websites, you should have a general idea of what it takes to build an effective user experience. A website user experience (UX) covers more than just the user interface (UI). It includes the overall function and usability of the site.
What are UX best practices? Designing an effective UX requires designers to find the most efficient solutions for meeting the needs of the end-user.
Website user experience best practices for creating a successful UX are centered around the user. For example, the best websites make it easy for users to find features. It makes it easy for users to complete a desired action without requesting too much information. It loads quickly. If your site is failing to meet your goals, WANDR CAN review your typical customer and their user journey through your site. This is called a UX audit. Read UX Audits and the Secrets to Stronger, Faster Sales or contacts us about our services for User Experience and Audits.
In the meantime, check out some of our favorite UX websites for 2019.
The Best UX Websites of 2019
QuickBooks, the best-selling financial software, has an impressive web-based interface. Users can access a convenient dashboard from the home page that provides more information about the features found within the rest of the product. This is a great example of how to seamlessly insert ways for users to explore more. QuickBooks is a top choice as one the best UX websites.
There are so many reasons we love QuickBooks. For example, it works on any device. You can access it from a desktop, laptop, smartphone, or tablet. More importantly, while it offers an extensive list of features for businesses and individuals, it provides an easy to navigate interface. This ease is the #1 reason Quickbooks is a top contender in best UX websites.
Tenable offers enterprise-level solutions for improving data security. The software compiles detailed technical data and presents the information using intuitive dashboards.
The dashboards are easy to read and digest, offering insights into complex business processes. These details make Tenable one of the best UX websites.
As with QuickBooks and many of the other best user experience websites, Tenable manages to simplify complex data and feature sets. Despite offering over 137,000 plugins, Tenable maintains a user-friendly interface.
Mailchimp has one of the best UX websites for Software as a Service (SaaS) products. The company offers email marketing solutions. It automates a series of marketing tasks, such as sending email autoresponders.
After signing up, users have access to one of the best websites for managing email contact information and email marketing campaigns. The design is simple and the features are easy to use.
First-time users can quickly launch their first marketing campaigns. Overall, Mailchimp is a top choice for the best user experience websites for simplifying your marketing workflow.
PayPal is not the first site that people think of when it comes to the best UX websites. However, PayPal has updated its site in recent years with several of the website user experience best practices. The site now has a more streamlined interface and makes it easier for users to find specific functions, such as copying invoices or generating reports.
PayPal now stands out as one of the best user experience websites in fintech. The design found on the website and mobile app is clean, presenting information without the need for fancy graphics or unnecessary features.
Along with having one of the best UX websites, all Nest products have great user experiences. The digital thermostats and other devices eliminate unnecessary design features, focusing solely on the function of the specific device.
As with many of the best websites, Nest expertly addresses the needs of its smart-home users. Nest was so good, it was acquired by Google.
One of the best UX websites is a network helping connect pet owners with pet sitters and dog walkers. Rover provides an incredibly easy-to-follow interface. First-time visitors can quickly find someone to help with their pets across U.S.A. or around the world.
When presenting users with questions or input fields, the best user experience websites tend to limit the entries. For example, Rover only requires visitors to answer a few simple questions to start using its services.
Dropbox continues to shine as one of the best UX websites for its simple interface. While many of the best user experience websites have sticky menu sign ups, Dropbox managed to tastefully make one-third of their hero into a sign up form. This tactic typically improves conversion.
Not to mention, we continue to love the easy, drag and drop feature for files and folders from the desktop to the webpage. These features make Dropbox accessible to everyone, which is one of the core elements of an effective UX design.
The official website for Apple products belongs on the list of best UX websites for its innovative approach to showcasing a product. Apple understands website user experience best practices, including minimalism.
Apple knows that people want to learn more about what makes these products stand out compared to the competition. Instead of bombarding visitors with technical details, Apple carefully illustrates the core value proposition of its products. It’s not about the technology, it’s about the lifestyle.
Apple includes visually appealing design features, such as parallax scrolling and high-quality images. Combining a great user interface with effective content is essential in building the best websites.
9. Google Store
As with most of the best UX websites, the Google Store has a minimalist design, making it easier for users to find the options they want. However, the main reason why the Google Store appears on a list of the best user experience websites is the speed of the site.
The Google Store typically loads within one or two seconds, as Google understands the importance of fast-loading websites. Every second that a user waits for the screen to load increases the chance of the user leaving the site.
Google also simplifies the checkout process, eliminating unnecessary questions. These details appeal to users, resulting in greater satisfaction with the store and more repeat customers.
The final entry in this list of the best UX websites is Duolingo. The website provides a simple solution for learning a new language. It includes many website user experience best practices, such as minimalist design, responsive layouts, and customized learning experiences. However, the top feature that helps make Duolingo one of the best websites is the simple introduction for new users.
After signing up, you simply answer three questions, starting with the selection of the language you want to learn. Duolingo maintains its spot as one of the best websites for making learning fun and easy.
What do you think was the best UX websites of 2019?
Let us know in the comments below.