Check out these UX design examples that drive revenue. Learn more about product strategy from the experts. Brought to you by WANDR– ranked #1 UX Agency in Los Angeles by Clutch.
A successful UX design provides many advantages for both your customer and your business. If users enjoy using an application or navigating a website, they are more likely to continue using the product or browsing the site. This is more likely to lead to a sale.
Without a quality user experience, your sales suffer. Unfortunately, many businesses fail to fully understand the importance of UX design.
In this article, we’ll share three B2B SaaS tools that our team at WANDR designed, that resulted in more revenue for our clients. But first…
What Is UX Design?
User experience includes more than surface visuals and layouts. It includes every component of the application or interface, including the wireframes, and information architecture.
Before getting into the development stage, designers create an outline based on business objectives and the needs of users.
When UX designers understand the value of researching their target demographic, they can implement features that appeal to potential customers. This leads to greater sales and customer retention.
To increase your sales, invest in your UX design. Here are a few UX design examples that drive customer success.
1. ChimpQuote Delivers a Streamlined UX
ChimpQuote offers insurance quote comparisons from top insurers. This is one of our favorite UX design examples because it gives users a streamlined interface. Each users simply enters their zip code to immediately view average rates for their region.
In addition to the zip code, users can enter details for more accurate quotes. Users do not need to sign up or provide an email address to start viewing real estimates for insurance policies. They get immediate value. They get value before committing to the brand.
We chose to add it to our UX design examples because of it the team behind ChimpQuote understands the needs of its users. The average consumer does not want to complete a detailed contact form to compare quotes.
The purpose of an insurance quote comparison site is to provide an easier solution for comparing options. ChimpQuote delivers this solution without a hassle. The website gives users a simple interface that works on any device.
The landing page also avoids overcomplicating the sales pitch. Instead of thoroughly describing every step of the service, the company gives visitors a short summary. In just three steps, you can pick the right insurance policy and start saving.
After viewing a sampling of price quotes, users can decide whether they want to proceed and receive a real quote. By the time that they view the estimates, users are more likely to use the service to be matched with an insurance agent or agency.
ChimpQuote has one of the more effective UX design examples, enticing visitors with a free preview of their services before requesting additional information.
2. OOBEO Addresses the Needs of its Users
When looking at UX design examples, OOBEO stands out for understanding its target audience. The landing page carefully illustrates the benefit of using this application.
OOBEO offers valet parking software. At the top of the page, visitors can see screenshots of the application, making it easier to understand the features as they scroll through the page.
The landing page focuses on the value of the software instead of simply listing its features. The information provided explains why OOBEO is different compared to other valet parking solutions.
While the landing page contains a lot of useful information to help attract potential leads, it also delivers the unique selling point at the very top of the page followed by a call to action (CTA).
Placing the CTA immediately after the opening value proposition helps capture impulsive leads. This is a common technique found in most UX design examples.
Giving users too much information tends to decrease conversion rates. Instead of overloading visitors with details, simply provide enough information to move them on to the next step in the buyer’s journey.
3. PNYKA Explains the Value of its Application
PNYKA is one of the better UX design examples due to the way the home page explains the product. The initial headline delivers the unique value proposition while the rest of the website fills in the details.
The information is presented in a simple, easy-to-follow manner, allowing anyone to quickly decide whether or not they want to try the application.
Unlike the previous UX design examples, PNYKA has an added challenge. The company needs to explain how their application works.
PNYKA does a great job of explaining the intended use of the application, which is always a priority when marketing a niche product. Most people do not have previous experience with a similar application, requiring PNYKA to quickly explain the purpose of the product.
PNYKA is a communication platform for communities. Schools, churches, businesses, and individuals can use the application to message each other and engage in group chats.
To highlight some of the benefits of this application, PNYKA includes testimonials from participants. As with the other UX design examples, the website also provides multiple CTAs to capture leads at various points as visitors scroll through the page.
Why Do You Need to Follow Good UX Design Examples?
The UX design examples listed above use proven strategies to deliver a better user experience to visitors. Providing quality UX is an essential part of attracting and keeping customers.
People tend to make up their mind about a product within seconds of reaching a landing page. If the page has poor navigation or loads slowly, visitors leave the site very quickly.
Based on the UX design examples, you should have a better understanding of what it takes to attract more leads and boost sales. Several of the key features found in these UX design examples include:
Clear value propositions
Effective calls to action (CTAs)
Focus on value over features
The three UX design examples discussed give visitors streamlined interfaces. All three sites have simple layouts and designs that look great on any device and load quickly.
These UX design examples also provide a clear, direct message at the very top of the page. You immediately understand what the company offers and who the intended audience is.
The clear value proposition is typically followed by a short, simple CTA. Additional CTAs follow throughout the page, typically after a text block that describes another benefit of the product.
One of the final elements found in these UX design examples is a focus on value over features. These websites give users the information that they want. They want to know how this product can solve their problems. Instead of explaining specific features, these three companies focus on the value of their solutions.
Conclusion: Use the Best UX Design Examples for Inspiration
To start increasing sales, review every component of your UX design from the scope of the features to the overall strategy for identifying user needs. The UX design examples discussed should provide inspiration and help point you in the right direction.
In the end, every business should prioritize UX design when planning a product. This includes the UX design of the product itself and the landing pages used to market the product.
The main takeaway of these UX design examples is the need to focus on the user experience. Ensure that users have a simple interface that they can easily navigate. Try to present the information needed on a single page, keeping users from needing to dig deeper to find the details that they want.
An entrepreneur who's lived, studied and traveled around the world.
Launched over 250 products; working closely with startups and Fortune 500 companies to meet their goals. International keynote speaker passionate about culture and community.