Job titles matter, especially when hiring! If you think a UX architect is just another fancy term for a UX designer, you are mistaken. Learn more about the significance of a UX architect as told by the product experts at WANDR. 👇
If you want to design the best possible website experience for your customers, you need to get the design right the first time.
The right website can draw in new customers and create a better brand reputation. Not to mention, a website architecture is crucial in identifying pain points, and coming up with a design that works for your target audience. A UX architect can help get the digital presence of a business off the ground.
What Do UX Architects Do?
A UX designer designs the website and a UX analyst delivers information about the needs of the target audience, but a UX architect has a role that can cross both of these areas. In short, a UX architect is responsible for engineering the totality of the end user experience.
When a customer visits your website, they want to find what they need — be it a service, a product, or useful information. The user should be able to easily navigate the website. The UX architect comes up with an overarching design philosophy and informational structure that will have meaning for those customers and end users.
The UX architect job description typically includes knowledge about aspects of web design, and many UX architects even have some knowledge of scripting for web sites. But their role is specific to the user experience and how this can best be served through the design, structure, and meaningful organization of information. It is in this context that every business should seriously consider hiring such a person.
Why Does It Matter?
In essence, a UX architect needs to have the capacity to cover a wide range of areas. Many such roles also cover aspects of design, even though they are not strictly designers by profession. The architect leverages design principles when outlining an interface and user experience that will work together in the best way possible.
So, why does it matter? In an age where customers have high expectations of the digital offerings of businesses and the website experience, it’s crucial to offer them the experience they are looking for. This is no easy task. Web users, by nature, will generally click to a new website if they are dissatisfied or frustrated with the experience they are having on another.
Though one might think that a good designer is all that’s required, here are 5 reasons you need an experienced lead UX architect:
1. Getting it Right the First Time
The truth is that savvy web users don’t care about what problems you might be having behind the scenes in your business. They don’t care about your web designers. All they care about is whether or not they find the information they’re looking for.
When you hire a person with UX architect skills, you can get all of this right the first time. From a company perspective, this means not having to re-invest more time, money, and energy into doing it a second website architecture. From a customer perspective, it means that they get access to meaningful information, products, and services that appeal to them in a digital context that makes sense.
2. Your Customers Shape Their Own Experience
Right now, more and more customers are designing their own experience online. Their expectations are shaping the way that websites are put together and how businesses conduct themselves. More importantly, customers know they are in the driver’s seat — this means that they are much fussier when it comes to the online experience.
A lead UX architect has the skills to put customers at the center of the design process. Strategies such as empathy mapping and the customer journey model emphasize the importance the user has in shaping UX design strategies.
In essence, a UX architect can give users what they expect and what they want. This is absolutely crucial in a competitive marketplace, where customers have plenty of other choices.
3. Money Can Be Saved and Staff Can Prioritize on Other Projects
There is a very real impact on your employees too. When the website appeals to the right target audience and customers have a more streamlined experience, your staff will not have to spend all of their time answering questions and providing customer support.
As beneficial as proper UX design is for your customers, it also lowers your overhead. For some, this means that your lower software development costs from unnecessary revisions. For others, it might mean that existing designers can do other, more meaningful… work that generates business growth.
4. Customers Are More Likely to Buy Your Products
When you hire a lead UX architect, they can translate their expertise into more sales for your business. There are stories where one single change to a website, such as the color of a call-to-action button, can lead to a measurable increase in the number of sales!
This is where the expertise of a UX architect is useful: converting those potential customers into sales through REAL and meaningful engagement with your brand. Those tiny changes and small details add up. These details directly impact your customers and speak volumes about your brand. A UX architect understands what it takes to reach this goal.
5. Easier to Retain Existing and Engage with New Customers
We all know that word of mouth recommendations are one of the best forms of advertising. This remains true in the digital age.
These days, there is a close relationship between the length of time a user stays on your website and your search engine popularity. Even if your site is full of useful information that Google can rank highly, if your customers are navigating to another site within a few seconds because they are confused by the layout, the navigation, and the appearance — your site ranking will suffer.
Hiring a person with UX architect skills means that you have a much higher chance of retaining existing customers and engaging with new ones. People will spend more time on your site and your search engine site rankings will be much improved.
A specialized UX architect can turn a boring website into one that gets shared on social media by savvy customers. And when this happens, your brand gets in front of more eyes and your market position benefits.
In this day and age, no business can afford NOT to hire a good UX architect. If you want to appeal to users and position yourself within a competitive marketplace, your website must have a compelling user experience. Designers may have some UX architect skills, however, typically, they lack the expertise and holistic perspective that an architect can bring to the role.
Getting the UX right the first time is critical to building customer engagement, brand reputation, and sales. Hiring the right people is important.
Web users are tech savvy and recognize when a site design is not working well for them. Attention spans are unforgivingly short, and the wrong site design and UX experience will turn customers away. No business can afford this result. In a highly competitive environment, where others also have access to the best UX designers, analysts, and architects — lead hires make the difference.