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Define how the market perceives you with
Brand Development

Brand Development

Is it to attract new customers, build loyalty, and distinguish your brand from the competition.

One of the most common issues we see companies make is that they spend their time and resources trying to promote their product or service BEFORE formalizing their brand identity from A to Z.
Not only does branding tie together your product strategy and development, but also your sales and marketing, talent acquisition, and partnerships.

The Wandr
Brand Development
Process

We pinpoint your brand strategy by defining your business goals and your customer’s product goals. 

This process will help you to:
Consider your overall business strategy.
Identify your target clients.
Research your target client group.
Develop your brand positioning.
Establish your messaging strategy.
Create the assets you need to communicate your brand with your customer.

Brand Development Deliverables

Brand Development, Positioning & Sponsorship
Brand Positioning represents the values and beliefs of your company. On the other hand, Brand Sponsorship is the relationship between your company, your product, and other partners involved. Lastly, when we talk about Brand Development we take care of everything evolving brand into line or brand extensions, multi-brands, or new brands.

Brand Name Selection
Brand Name Selection: extendable, easy to pronounce, memorable, distinctive, and translatable into foreign languages.
Brand Identity
We create the assets needed to communicate your brand with your customer. We co-create with you and help you define your Logo and the Color Scheme, and Tagline for your brand. All of these aspects and more are represented throughout your website, the SaaS Design, Marketing toolkits (template, pitch decks, etc) Also we define the general online branding. 
Leigh Erickson
Chief Creative Officer

They are agile and accommodating to our specific needs

WANDR delivers high-quality work while remaining flexible to change requests. They are a solution-oriented team with an organized project management process, and their ability to listen to what the business wants and deliver accordingly has made for an ideal partnership”.

We work with a limited number of clients. 
Schedule a call to see if we are a match

Our happy clients & partners

How we helped to change the future of game creation.

UX/UI
Usability Testing
UX Research
Brand Development

Brand Development FAQS

We’re an enterprise company with an existing brand, can we work with WANDR for brand development?
Absolutely! Culture changes, problems change, and customer needs change. Your company’s brand identity shapes to meet those needs.
The WANDR Product Strategy and UX Design Firm is based in Los Angeles and Silicon Valley, but has team members around the world. This allows us to maintain a global, scale-able perspective during brand development… and it allows us to stay ahead of trends that grow across major international cities.
If you’re looking to do a complete Rebranding, or to create design deliverables as an extension of your existing brand, we’re here to help.
We’re a startup company, is it too soon to do Brand Development?
Startups have limited time and resources — we know what it’s like. We’ve worked with over 100 startups for brand development, and can attest that in a fast-paced, competitive ecosystem, your brand identity will make or break you.
We have special deals for startups, check out our Startup Bootcamp
How long does a Branding Project take?
After years of brand development work, we’ve learned to meet our client’s unique needs through their individual timelines. Some enterprise companies have a long-hauled approval process across different verticals — brand development can demand input from the company’s existing designer, to the marketer, to the publicist, to the legal team.
Others give WANDR complete creative control and freedom.
With startups, some founders like to be more hands on, while others would like to focus on their technology, and give us all the flexibility we need to move quickly and efficiently.
In short, there is no definitive timeline for all projects. Instead, we meet with you to discuss your goals, and create a timeline according to the requirements of your product and the resources available.
How much does Brand Development cost?
At WANDR, we work with our clients based on project deliverables and a timeline that fits their unique needs. Typically, brand development packages range from $5,000 to $30,000.

For a quote, CONTACT US

Resources

From Figma to HTML - Close The Gap Between Developers And Designers

UX Design  UX Writting 
Sidney Rhoads
Product Designer
Oct 20, 2021. 5 min read

Design Systems with Soul: An Introduction to Designing Systems with Values & Principles

UX Design  UX Writting 
Juan Monroy
Lead Product Designer
Oct 14, 2021. 5 min read

UX Research in 2021: How to Prioritize UX Research & Grow Your Product

UX Design  UX Writting 
Melinda Tom
Production Director
Oct 14, 2021. 5 min read

Website Design Process, An Insider's Look

UX Design  UX Writting 
Ed Orozco
Apr 14, 2021. 5 min read

UX Style Guides For Top SaaS Products

UX Design  UX Writting 
Ed Orozco
Mar 26, 2021. 5 min read

Services we provide

Design Systems

Scaling design is difficult when there are so many inconsistencies in your product. With a proper design system, your entire product team can produce much more efficiently, provide consistency to your users and help eliminate technical gaps.

Deliverables include, but not limited to:

  • Brand Guidelines & Design Principles
  • Design Ops
  • Components Library
Go to service

User Onboarding

First impressions can be overwhelming. That’s why we believe Onboarding UX should never be an afterthought. Helping your users navigate through new features  will bring you to new heights: upgraded conversion rates, long-term retention, and discoverability, among others.

Deliverables Include: 

  • Onboarding Audit
  • Onboarding Flow
  • Recommended email onboarding
Go to service

UX Audit

User retention requires a data-driven approach. By understanding your users’ journey —step by step— we can recommend how to prevent drop off stages, pain points, and bottlenecks. We uncover user behaviors through qualitative and quantitative methods to audit your product.

Deliverables include, but not limited to: 

  • Analytics Report
  • UX Research (User Interviews)
  • Recommended User Flow
Go to service

UI/UX Design

Great design is engaging and can scale easily. Our data-driven approach identifies the root cause of bad UX and gets you back on track to acquiring more customers. Research is embedded throughout our process and our design is constantly validated through usability tests.

Deliverables include, but not limited to: 

  • UX Research
  • User Flows
  • Design System
Go to service

Design Thinking Workshop

Invest in a full-day workshop with one of our industry experts. The workshop is built to help your team think outside their daily tasks. We will create a customized agenda to help align product vision, brainstorm new ideas and prioritize action items.

Deliverables include, but not limited to:

  • Customized workshop agenda
  • Full day facilitation (remote or in-person)
  • 2 Follow-up consultation calls
Go to service

Startup MVP

From startup idea to solid head start. WANDR's experts will design, test, and budget your product concept with industry experts in just 4 weeks. You'll get everything you need to pitch to investors and partners.

Deliverables include, but not limited to: 

  • Interactive product prototype
  • Product pricing comparison
  • Pitch deck
Go to service

Services we provide

UX Design

Scaling design is difficult when there are so many inconsistencies in your product. With a proper design system, your entire product team can produce much more efficiently, provide consistency to your users and help eliminate technical gaps.

Deliverables include, but not limited to:

  • Brand Guidelines & Design Principles
  • Design Ops
  • Components Library
go to service

User Onboarding

First impressions can be overwhelming. That’s why we believe Onboarding UX should never be an afterthought. Helping your users navigate through new features will bring you to new heights: upgraded conversion rates, long-term retention, and discoverability, among others.

Deliverables Include: 

  • Onboarding Audit
  • Onboarding Flow
  • Recommended email onboarding

UX Audit

User retention requires a data-driven approach. By understanding your users’ journey —step by step— we can recommend how to prevent drop off stages, pain points, and bottlenecks. We uncover user behaviors through qualitative and quantitative methods to audit your product.

Deliverables include, but not limited to: 

  • Analytics Report
  • UX Research (User Interviews)
  • Recommended User Flow
go to service

UI/UX Design

Great design is engaging and can scale easily. Our data-driven approach identifies the root cause of bad UX and gets you back on track to acquiring more customers. Research is embedded throughout our process and our design is constantly validated through usability tests.

Deliverables include, but not limited to: 

  • UX Research
  • User Flows
  • Design System
go to service

Design Thinking Workshop

Invest in a full-day workshop with one of our industry experts. The workshop is built to help your team think outside of their daily tasks. We will create a customized agenda to help align product vision, brainstorm new ideas and prioritize action items.

Deliverables include, but not limited to:

  • Customized workshop agenda
  • Full day facilitation (remote or in-person)
  • 2 Follow-up consultation calls

Startup MVP

From startup idea to solid head start. WANDR's experts will design, test, and budget your product concept with industry experts in just 4 weeks. You'll get everything you need to pitch to investors and partners.

Deliverables include, but not limited to: 

  • Interactive product prototype
  • Product pricing comparison
  • Pitch deck
go to service

Case Studies Deep Dive

For a more detailed look of our projects, please contact us below.

Product goals?

Let’s make it happen.

CONTACT US
1150 S Olive St, 10th Floor Los Angeles, CA 90015
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