UX in web design applies to the many interactions a user has with the website such as services and products a company may offer. The UX design of a website functions as a guide to how your users will navigate through your site and highlight its usability. Proper utilization of UI/UX will lead to more will ultimately improve website engagement and help increase revenue, and brand awareness.
Definitely yes! User research provides an essential foundation for design strategy. It helps to create an optimal product or experience for users. User research provides the reasoning and validation behind decisions in strategy and design that will be made in the design process. After all, we are building products and services for the end-user. Leave the assumptions aside and go for a user-centric approach.
Typically the core team is composed of a strategist, designer, and researcher for each project. However based on complexity and requirements we customize the project team accordingly may include development, visual designer, copywriter, or other skillsets as needed.
The design process for a website redesign begins with analyzing current website metrics and analyzing current website performance. With this data, we can then create goals aligned with the design that increases engagement, reduces bounce rates, and increases the conversion rate. Then we will review the buyer persona, and how the users benefit from visiting our site.
Yes, WANDR works to fit the needs of our clients.
WANDR specializes in UX design and product strategy. Our team is made up of diverse, unique and curious individuals who are constantly craving knowledge acquisition. We combine our personal backgrounds, professional experiences and research data in order to bring strategic solutions that drive results.
We aren’t just a design and product strategy firm. We are a collaborative partner, bringing our expertise to make better design that benefit the user and our customers. The tools we bring aren’t unique, data, user research, rapid prototyping and validation but we have learned how to address specific challenges by being exact in product designs and strategies that are fundamentally grounded on what works.
Businesses need to know their customers to increase their products likelihood for success…so we focus on the customer experience, digging into the research to validate and ensure user engagement and adoption. We reduce risk and increase the success of products and services for our partners.
Any successful product and project cannot afford to guess what will work in our current market environment. The investment for UX design and product strategy varies on need and project requirements.