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UX in web design applies to the many interactions a user has with the website such as services and products a company may offer. The UX design of a website functions as a guide to how your users will navigate through your site and highlight its usability. Proper utilization of UI/UX will lead to more will ultimately improve website engagement and help increase revenue, and brand awareness.

Definitely yes! User research provides an essential foundation for design strategy. It helps to create an optimal product or experience for users. User research provides the reasoning and validation behind decisions in strategy and design that will be made in the design process. After all, we are building products and services for the end-user. Leave the assumptions aside and go for a user-centric approach.

Typically the core team is composed of a strategist, designer, and researcher for each project. However based on complexity and requirements we customize the project team accordingly may include development, visual designer, copywriter, or other skillsets as needed.

The design process for a website redesign begins with analyzing current website metrics and analyzing current website performance. With this data, we can then create goals aligned with the design that increases engagement, reduces bounce rates, and increases the conversion rate. Then we will review the buyer persona, and how the users benefit from visiting our site.

Yes, WANDR works to fit the needs of our clients.

WANDR specializes in UX design and product strategy. Our team is made up of diverse, unique and curious individuals who are constantly craving knowledge acquisition. We combine our personal backgrounds, professional experiences and research data in order to bring strategic solutions that drive results.

We aren’t just a design and product strategy firm. We are a collaborative partner, bringing our expertise to make better design that benefit the user and our customers. The tools we bring aren’t unique, data, user research, rapid prototyping and validation but we have learned how to address specific challenges by being exact in product designs and strategies that are fundamentally grounded on what works.

Businesses need to know their customers to increase their products likelihood for success…so we focus on the customer experience, digging into the research to validate and ensure user engagement and adoption. We reduce risk and increase the success of products and services for our partners.

Any successful product and project cannot afford to guess what will work in our current market environment. The investment for UX design and product strategy varies on need and project requirements.

A UX Audit is a thorough assessment that effectively pinpoints potential usability issues within digital products. By analyzing data, conducting user interviews, and heuristic evaluation, UX audits can provide key insights that lead to data-driven solutions. We believe great products are a result of understanding where the problem comes from and asking the right questions to the right people--that’s why we embed both qualitative and quantitative UX research throughout our process.

Investing in a UX audit will ensure that your product is competitive in today's marketplace. By analyzing user behavior, conducting user interviews, and uncovering friction in your user experience will lead to increased conversion, engagement, and retention. As a result, this will lead to more revenue, which directly impacts your company's bottom line.

The first step in our process is to conduct Stakeholder Interviews--this gives us insights into what was already planned in your product roadmap. The UX Audit will then provide insights as to how far you are from achieving your product goals and what are the necessary steps to get there.

Our recommendations are rooted in your business goals, target audience, product features, technical architecture, and industry knowledge. This may or may not change your product roadmap, but what’s important to know is that these recommendations will help you be successful in the final outcome.

No it's not. Almost any company could benefit from a UX Audit, even if you're just starting out. If your product is on the 'lighter' version, we will focus more on UX research and interviewing users to provide you with insights on what is needed to evolve your product.

We will determine during kickoff what are the outcomes you are looking for in the audit, which will impact the final deliverables. The deliverables may include, but are not limited to:
-User Interview Reports
-User Flow Analysis
-Screen markups
-Heuristic Evaluation
-Product Roadmap Recommendation

The recommended frequency of a UX audit depends on the scale of your product. As a small startup, we recommend that you conduct a UX audit at least once a year.

In an Enterprise company, we recommend that you conduct a UX audit once a quarter. This frequency gives your organization the right amount of visibility into what’s causing churn, how to keep users engaged, and keep your product team focused on producing new features instead of being bogged down in fixing usability issues.

Our audit costs $30,000 which includes the standard number of user interview payouts.

We also offer custom proposals for organizations looking to collect additional data outside the standard audit.

Our standard process to conduct the audit takes 4 weeks.

We also offer custom proposals for organizations that are looking to collect data for a longer period of time.

Absolutely! We can work alongside your team to do new user experience design work.

For existing products, we recommend pairing this service with a UX audit of your existing products. With a UX audit, we suggest changes based on data from your existing product. Learn more about our UX Audits here, or CONTACT US

For new user experience design, we can work on developing a product from scratch that meets any new customer problems.

The WANDR Product Strategy and UX Design Firm is based in Los Angeles and Silicon Valley, but has team members around the world. Our agile, international team allows us to stay ahead of global trends, and build scale-able data-proven designs.

WANDR has helped startup founders raise over $100 Million dollars. We don’t just build brands from the ground up, we set the roots and foundation. It’s never too soon to partner with experts to build your brand, SaaS UI, and web UI. When we research, design, and validate your product, you are one step closer to validating your company.

We have special packages for startups. User interface design is included in our Startup Bootcamp. Alternatively, contact us directly at for a custom startup package.

A design system is a documented guideline, containing all reusable design elements that may be assembled together in order to maintain design consistency through product development. They are based on modularity and standardization--two reasons why factories during the industrial revolution were able to take advantage of economies of scale to mass-market levels.

Think of design system as a human body--the brand is like our DNA, typography and colors are like cells, design components like buttons are like tissues, and a widget in a dashboard is like an organ. As you can see, each small component is part of a larger component that’s then within a larger system that all work together harmoniously.

Design Systems can save your organization thousands of hours of work, especially when you’re building a large SaaS product. UI components and design elements can easily be replicated so that teams can use the same components over and over, without needing to design them from scratch. It also allows your design team to change a single component in a matter of seconds, not hours.

For example, let’s say you’re going through a redesign and a designer needed to change the button from red to blue. Without a design system, this designer would need to change that button color manually across all of your screens that have that button. At a small startup, that may only take an hour or two to do; but if you’re scaling an enterprise SaaS product, that single change can take days. With a design system, that designer will change the color once, and the system will automatically reflect the change across every screen in seconds.

Design system also serves as a single source of truth that allows for scalability when designing new features--it prevents inconsistencies, design debt (and/or technical debt), and misinterpretations. So when you have a product team with multiple designers, they are all working out of the same component library, instead of their own individual references. This benefit then trickles down to development handoff--if a developer had already created a red button, they won’t need to re-develop that same button.

Our team at WANDR is extremely experienced with working on enterprise SaaS products that require new Design Systems or those looking to update their existing Design Systems.

Our team will first conduct an audit of what exists, how the Design System is being utilized by the product team, and how the changes of any components may affect the overall user experience and technical architecture.

Once the audit is complete, we’ll strategize and plan with you (and your stakeholders) on how to move forward. Oftentimes, we find that it is extremely challenging to build a Design System that involves new UI elements for a legacy SaaS product due to changes in technical architecture. These changes can become timely and expensive, so we plan with you to prioritize each quarter what elements are able to change and be added to the Design System.

Once the planning is complete, we execute by creating the visual design language, create the UI component library (pattern library) and document each component. As the last part of the execution, we will set the design principles and brand guidelines of how the Design System should be utilized.

For clients who are interested in Design Operations (DesignOps) as a service, we will also work with your team on how to govern and maintain your Design System.

No, it’s never soon enough! When you build a Design System from the start of building a product, it will ensure that you have the right foundations for scalability and consistency.

It will also ensure that as you have changes to your product team (old designers leaving, new designers coming onboard), you have a single source of truth that everyone can utilize and not create technical debt.

As with anything, how long it takes to build a Design System depends on the complexity of your product. For small product, this can take as short as a few weeks. For an enterprise SaaS product, this could take up to a year.

Style guides are your foundation for your brand identity. They set the tone, voice, and language of your brand by establishing key design elements, such as typography, iconography, and colors. Style guides only serve as one part of the Design System.

Design Systems, on the other hand, lay down the principles on how all these different elements should work together and how they should or shouldn’t be combined. For example, if a button is always blue, but then is red when placed inside a chart, the Design System will explain as to why there is this inconsistency of design elements in certain instances.

Design Systems are also always evolving, unlike a Style Guide. A Style Guide usually has a standard number of design elements that never change unless an organization goes through a major re-branding; however, a Design System is expected to evolve as the product scales because of new interactions and UX that is involved.

If your organization does not utilize a Design System, then it is leaving money on the table. Design Systems can directly impact your bottom line--it saves thousands of work hours that would otherwise be used creating repeated design elements that already exists. It ensures that your entire product team and organization are working from the same single source of truth, which is essential for scalability and consistency. Without it, your team is stuck doing busy work fixing the inconsistencies.

The cost of our Design System services start at $40,000. The final estimate depends on the complexity of your product. Specifically, an enterprise SaaS product will cost significantly more than a startup product due to the complexity of the designs and the technical architecture.

MVP stands for Minimum Viable Product. It allows you to test your product idea with real users and gather insights to refine it with a small amount of investment. It’s not a finished or polished product--it is the minimum you need to start validating your idea.

The benefits of investing in an MVP is to mitigate your financial and time risk. It gives you an opportunity to develop your idea with a small investment and test the market before spending additional resources on it.

We often meet founders who spend their life savings on developing a new app, never once receiving feedback from the market before launching and then failing to acquire users after launching. By investing in product strategy and building an MVP first, it mitigates your risk by validating your idea and receiving real feedback from potential users.

A startup MVP also allows you to showcase to potential investors, co-founders and partners on your vision. It’s a visual representation of what the final product could be.

Like a pre-seed startup, we work with Corporate Innovation Teams within enterprise companies to ideate, prototype and test a new product. We utilize the same 4-week structure to conduct UX research (including user interviews), create a product strategy, design the user experience, create a visual brand identity and conduct usability testing.

We will also put together a pitch deck or a “buy-in” presentation for your stakeholders if required. Otherwise, we will utilize the remaining time for additional design iteration.

No, discount will not be applied; however, for clients who are not in need of the investor pitch deck will receive an additional week of usability testing and UX design. This will provide you with additional resources to further validate your product strategy and refine your UX design.

No. This package is primarily focused on developing your product strategy and building a startup MVP for pre-seed startups. It is to deliver enough assets to assist with your market validation and fundraising efforts. By the end of the 4th week, you’ll be able to decide if you are ready for development or if it’s best to continue to refine your product strategy and UX design. We will assist with providing you a final quote if you decide to move forward with development.

Our team is fully dedicated to the success of your project. In the four weeks, you will be working with a full design team who will be receiving your feedback on a daily basis. We do not limit the number of revisions, so long as the feedback does not deter us from the 4-week timeline.

Our Startup Bootcamp package costs $30,000.

What we try to prioritize is not necessarily the number of screens, but that the assets provided help you pitch the right story to your investors and stakeholders. With that said, we do limit the amount of screens to 50, and 25 for the pitch deck. For clients who do not require an investor pitch deck will receive an additional 25 screens.

Product goals?

Let’s make it happen.

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