Design Systems

Design systems benefit designers, engineers, AND customers. These patterns and guidelines are about communication. To your customer, the design system makes your product more consistent. As a result, it is more visually appealing, and more user friendly.

To your team, design systems make your processes more efficient. Any member of your team can quickly find the component they need, and then duplicate it to maximize their time.

HOW WE DO IT

What is a Design System?

Design systems makes products more:

This makes the design and development process more:

WANDR’s design systems make product processes more coherent.

The WANDR Design Systems Process

First, we conduct a visual and UX audit. We then use this data to determine the best visual direction. This includes rules for colors, typography, spacing, sizing, images, and more. Next, we create reusable UI components, also known as a pattern library. Finally, we document these guidelines as a single source of truth. Thus, the foundation to your design and software development is born.

HOW WE DO IT

Interface design presented by WANDR Studio, a First-Class UX Product Strategy Firm

Design Systems Deliverables

STYLE GUIDE

Rules fo graphic styles including colors, fonts, and illustrations.

COMPONENTS

The visual appearance and code put into boxes that can be duplicated.

PATTERN LIBRARY

Guidelines for these functional components like boxes or buttons.

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UX Audit

USER EXPERIENCE

USER INTERFACE & VISUAL DESIGN

STARTUP BOOTCAMP

BRAND STRATEGY & DEVELOPMENT

DESIGN SYSTEMS

SOFTWARE ENGINEERING

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Design Systems FAQs

Q 1. We’re an enterprise company with existing designs, can we work with WANDR to establish design systems?

Absolutely! Many companies we’ve worked either:
a). Have never built a design system
b). Need to review and update their existing design system.

We highly suggest starting with a UX audit to review the strengths and weaknesses of your product (you can learn more about that in our blog here).
From there, we can create a design system from scratch, or provide recommendations on your current designs.

Q 2. We’re a startup company, is it too soon to work on design systems?

Startups have limited time and resources — we know what it’s like. Not only have we worked with over 100 startups, but more than half of our team members have worked at a startup in the past.

We’ve learned the best process for startups to design and build products is to:
1. Validate need for product through UX interviews, rapid prototyping, and usability testing.
2. Maximize UI/UX productivity with design systems.
3. Then, push to development (and maximize software productivity with design systems).

I’ll leave you with good news – we have special promotions for startups! Check out our Startup Bootcamp.

Q 3. What’s the difference between WANDR Design Systems services for startups vs. for enterprise companies?

The creative process and standard of excellence remains consistent across all of WANDR Services.

We also don’t believe in a one-size fits all solution for every company.

We work with our clients to determine the deliverables right for their timeline, budget, and goals. Startups frequently have to prioritize some services over others, so we’ve created our Startup Bootcamp program specifically to help them with this process.

On the other hand, our enterprise clients can invest more time into larger case studies, extensive research, and several design options.

We’re equipped to work with large-scale and small-scale businesses alike.

Q 4. How long does a branding project take?

After years of brand development work, we’ve learned to meet our client’s unique needs through their individual timelines. Some enterprise companies have long-hauled approval process across different verticals. For instance, brand development can demand input from the company’s existing designer, to the marketer, to the publicist, to the legal team.

Conversely, some companies give WANDR complete creative control and freedom.

We understand there’s a handful of startup founders who prefer to be more hands on. We also acknowledge those who would like to focus on their technology, and give us all of the flexibility we need to move quickly and efficiently.

In short, there is no definitive timeline for all projects. Instead, we meet with you to discuss your goals, and create a timeline according to the requirements of your product and the resources available.

Q 5. How much does creating a design system cost?

Startups — we’ve been there! Building a company from scratch means limited time and resources. We’ve helped startups raise over $100 million dollars, and helped build hundreds of brands from the ground up.

It’s never too soon to work on researching, validating, and designing your product. If anything, building a viable product is critical to building a viable company.

We have special deals for startups. User experience design is included in our Startup Bootcamp.

Alternatively, contact us directly at hello@wandr.studio for a custom startup package.

Q 6. What are affordances and design systems?

Startups — we’ve been there! Building a company from scratch means limited time and resources. We’ve helped startups raised over $100 Million dollars, and built hundreds of brands from the ground up.