Corporate web design inspiration and fundamentals. Brought to you by WANDR Studio, voted the top UX design agency in Los Angeles on Clutch.
From the smallest stores to the largest corporations, every entity needs a website these days. However, corporate web design involves different tactics compared to those when designing for a small business.
Instead of promoting specific products or services, a corporate website design often focuses on promoting a brand identity. It also typically addresses a targeted customer market.
Along with customers, your corporate web design may need to appeal to stakeholders, partners, vendors, and various third parties.
Going into 2020, corporations are likely to face increased competition. More organizations are focusing on custom web development and designing effective websites to build their brands.
If you want to stand out in 2020, here consider these tips and trends.
Why Do You Need an Updated Corporate Website?
Competition is just one reason to hire custom web development for your corporate site. Your website should act as the official representation of your brand. With an ever-changing world, your corporation is expected to keep up with design and software trends.
With the help of a top web agency, a professionally designed corporate website offers the following advantages:
- Builds trust with the public
- Creates a central spot for growing your brand online
- Provides investors or stakeholders with data
Customers, clients, and investors will want to learn more information about your company before completing a transaction. Corporate web design should help direct visitors with contact information for purchases, customer service, and more. This builds trust and credibility, which are essential to any corporation.
Your website provides a central spot for increasing online awareness for your brand. Marketing efforts benefit from having a central domain officially linked to you business.
An effective corporate website design should also give investors and stakeholders a source for any information that they require. This may include reports and summaries to comply with contractual obligations or the rights of shareholders.
Define Your Unique Selling Proposition
Businesses often overlook the importance of a unique selling proposition when planning a corporate website design. This proposition helps set your business apart from the competition. It’s also the foundation for your corporate web design.
The unique value of your brand should be the first thing that visitors see when they arrive on the homepage. It also provides the designers with a guideline for the rest of the site during the web development process.
Set Goals for Your Corporate Web Design
Along with the unique selling proposition, top web design firms consider your goals.
What do you hope to achieve with your custom web development project?
Many will say “attracting visitors.” However, this goal is too broad on its own.
Create specific, measurable goals for your corporate website design or redesign. For example, you may want to up-sell customers with new services, decrease bounce rates, or increase conversion by reducing on-boarding. Other goals may include marketing targets, such as acquiring new signups for a mailing list.
Find Corporate Website Design Inspiration
Before getting started on your custom web development project, it helps to have an idea of what you hope to achieve. Along with specific goals for your corporate web design, you should come up with ideas for the overall appearance and style of the site.
To find inspiration for your corporate website design, look at examples of sites created by a top web agency.
For example, the simplicity of the SMAR7 allows users to easily navigate different menus. The software is e designed for Shopify Store owners, providing additional features for up-selling to customers.
K-LASER is a great example of how to create a clean interface for a project that involves big data. If your corporate website design needs to provide visitors (whether customers, or internal teams) with lots of information, you may find inspiration from the intuitive layout of this interface.
Define Your Target Audience
A top web agency can design a website that appeals to any target market with a real problem. However, customer obsession is the only path success. This requires you to define your target audience.
As mentioned, corporate web design often addresses the needs of multiple types of visitors. Instead of simply creating a website for attracting new customers, your custom web development project may need to appeal to stakeholders or investors.
The top web design firms should help design content and interfaces that help your intended audience find the information they require quickly.
For example, investors and partners may benefit from a page dedicated to financial reports while potential customers may require a page showcasing your products. Your custom web development project may even require a section dedicated to staff resources.
What Should a Quality Corporate Website Include?
Setting goals and defining values are just the initial steps in the corporate web design process. You also need to ensure that the website appeals to your audience, which requires help from the top web design firms. When working with a top web agency, they’ll include the following features:
- Goal-oriented enhancements
- Clean interfaces
- Simple navigation
- Contact information
- Consistent theme
The top web design firms should include these features when working on custom web development for your website. First of all, identifying goals and ROI are the foundation of a re-design. Secondly, a clean interface helps visitors find the information they require, directing them to different pages or content without getting distracted by unnecessary clutter.
A quality website also needs simple navigation. Visitors should not need to click on multiple links to find relevant pages.
Adding contact information or details related to the locations of corporate offices gives your corporate website more credibility. This is an essential component for any corporate site and a legal requirement for some entities.
Your website also requires a consistent theme to help promote your brand. Every page should follow the same overall concept. The pages may include the same color scheme, fonts, and design elements.
These are just a few of the features needed in your corporate website. You may also require specific features based on your industry or the needs of your target audience. Working with a dependable web agency will uncover additional elements.
Choose the Top Web Agency for Corporate Website Design
Along with the steps discussed, you need to compare the top web design firms to complete your corporate web design project.
At WANDR, we don’t have anything to hide. Contact us, and we’ll show you how we match up against other agencies. We’ll learn more about you and your project, and whether we’re the right agency for you, or if another route might be a better fit.
Any skilled web designer or top web design firm understands the requirements for a corporate website and can guide you through the process, ensuring that none of the details discussed are overlooked. During the interview process, the top web design firms should ask you questions about your project, such as your target audience and your specific goals.
In the end, your corporate web design for 2020 should focus on the needs of your visitors and how it intersects with the needs of your bottom line. An effective corporate website from a top web agency provides quick, convenient access to information for customers and partners — and it increases your credibility, marketing, and sales.
What is your favorite corporate web design example?
Tell us below or on social media!