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Creating repeatable
Design Thinking processes
in a B2B company

Loop Commerce is an e-commerce company whose main product platform is called GiftNow.
SERVICE
Brand Development
Design Thinking Workshop
UX/UI Design
CLIENT
Loop Commerce
DATE
April 2021
Website
Coming soon

Overview

Loop Commerce is an e-commerce company whose main product platform is called GiftNow. GiftNow allows people to send a gift from a retailer’s online store without knowing the recipient’s preferences or personal info.


Where it started
Short engagement to create an engaging portal for corporations to send out bulk gifts to their employees.


How it is going
Constantly delivering value products using a human-centered approach while continuing to improve processes in design and developer handoff.

Process and Deliverables

  • Design Thinking Workshop
  • User Research
  • Branding Workshop
  • Art Direction
  • Usability Testing
  • Web Application Design
  • Developer Handoff

The Challenge

Our initial challenge was to create an engaging self-serve portal for corporate bulk gifting. The opportunity meant we had to deliver the unique capabilities of GiftNow, like customizing the gift for each recipient, but at scale.
Over time, our challenge evolved; we successfully designed, accompanied the development, and watched as users were onboarded into the portal. Our relationship with Loop blossomed into a partnership and as the business portal continued to grow, our challenge became how to constantly deliver repeatable and quality experiences on the corporate side, which led to the creation of a corporate design system for the portal.
On the consumer side, the Loop platform is becoming increasingly complex since with each retailer that is onboarded new designs are created. Our new challenge is to help create and deliver a consumer design system and processes that will ensure new consistent, high-quality experiences for users that choose to use GiftNow within each retailer.

The Goal

Incorporate research as a crucial part of the discovery process.
Help build a scalable design system from scratch.
Streamline variability in a high variability product.
Help unify the design team and process under one group.
Fostered healthy product, design, and engineering relationships.

Design System and continuous improvement

Want to work together?
Schedule a time to chat with us


Services we provide

Design Systems

Scaling design is difficult when there are so many inconsistencies in your product. With a proper design system, your entire product team can produce much more efficiently, provide consistency to your users and help eliminate technical gaps.

Deliverables include, but not limited to:

  • Brand Guidelines & Design Principles
  • Design Ops
  • Components Library
Go to service

User Onboarding

First impressions can be overwhelming. That’s why we believe Onboarding UX should never be an afterthought. Helping your users navigate through new features  will bring you to new heights: upgraded conversion rates, long-term retention, and discoverability, among others.

Deliverables Include: 

  • Onboarding Audit
  • Onboarding Flow
  • Recommended email onboarding
Go to service

UX Audit

User retention requires a data-driven approach. By understanding your users’ journey —step by step— we can recommend how to prevent drop off stages, pain points, and bottlenecks. We uncover user behaviors through qualitative and quantitative methods to audit your product.

Deliverables include, but not limited to: 

  • Analytics Report
  • UX Research (User Interviews)
  • Recommended User Flow
Go to service

UI/UX Design

Great design is engaging and can scale easily. Our data-driven approach identifies the root cause of bad UX and gets you back on track to acquiring more customers. Research is embedded throughout our process and our design is constantly validated through usability tests.

Deliverables include, but not limited to: 

  • UX Research
  • User Flows
  • Design System
Go to service

Design Thinking Workshop

Invest in a full-day workshop with one of our industry experts. The workshop is built to help your team think outside their daily tasks. We will create a customized agenda to help align product vision, brainstorm new ideas and prioritize action items.

Deliverables include, but not limited to:

  • Customized workshop agenda
  • Full day facilitation (remote or in-person)
  • 2 Follow-up consultation calls
Go to service

Startup MVP

From startup idea to solid head start. WANDR's experts will design, test, and budget your product concept with industry experts in just 4 weeks. You'll get everything you need to pitch to investors and partners.

Deliverables include, but not limited to: 

  • Interactive product prototype
  • Product pricing comparison
  • Pitch deck
Go to service

Services we provide

UX Design

Scaling design is difficult when there are so many inconsistencies in your product. With a proper design system, your entire product team can produce much more efficiently, provide consistency to your users and help eliminate technical gaps.

Deliverables include, but not limited to:

  • Brand Guidelines & Design Principles
  • Design Ops
  • Components Library
go to service

User Onboarding

First impressions can be overwhelming. That’s why we believe Onboarding UX should never be an afterthought. Helping your users navigate through new features will bring you to new heights: upgraded conversion rates, long-term retention, and discoverability, among others.

Deliverables Include: 

  • Onboarding Audit
  • Onboarding Flow
  • Recommended email onboarding

UX Audit

User retention requires a data-driven approach. By understanding your users’ journey —step by step— we can recommend how to prevent drop off stages, pain points, and bottlenecks. We uncover user behaviors through qualitative and quantitative methods to audit your product.

Deliverables include, but not limited to: 

  • Analytics Report
  • UX Research (User Interviews)
  • Recommended User Flow
go to service

UI/UX Design

Great design is engaging and can scale easily. Our data-driven approach identifies the root cause of bad UX and gets you back on track to acquiring more customers. Research is embedded throughout our process and our design is constantly validated through usability tests.

Deliverables include, but not limited to: 

  • UX Research
  • User Flows
  • Design System
go to service

Design Thinking Workshop

Invest in a full-day workshop with one of our industry experts. The workshop is built to help your team think outside of their daily tasks. We will create a customized agenda to help align product vision, brainstorm new ideas and prioritize action items.

Deliverables include, but not limited to:

  • Customized workshop agenda
  • Full day facilitation (remote or in-person)
  • 2 Follow-up consultation calls

Startup MVP

From startup idea to solid head start. WANDR's experts will design, test, and budget your product concept with industry experts in just 4 weeks. You'll get everything you need to pitch to investors and partners.

Deliverables include, but not limited to: 

  • Interactive product prototype
  • Product pricing comparison
  • Pitch deck
go to service

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