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How we created an
experience for nontechnical
users to integrate an API

Appevate helps app owners to create more engagements within their mobile apps through a rewards program.
SERVICE
Brand Development
Design Systems
Design Thinking Workshop
UX Audit
UX/UI Design
CLIENT
Appevate
DATE
April 2020
Website
Coming soon

Overview

Appevate helps app owners to create more engagements within their mobile apps through a rewards program.

App owners can integrate the Appevate API into their software, define user rewards based on key performance indicators, manage the programs and reward their end-users with cash.

Process and Deliverables

  • UX Audit
  • Design Thinking Workshop
  • User Research
  • Copywriting
  • Usability Testing
  • UI/UX Design for Website
  • UI/UX Design for Web Application
  • Design System
  • Front-end development (Vue.js)

The Challenge

During the research phase, we found that Non-tech-savvy users that own digital solutions are the early adopters for Appevate, rather than technical Product Managers.

Therefore, our main challenge was to build an onboarding process that would optimize the API integration UX for users that don’t have technical expertise--a DIY without having to rely on the tech team to do it for them.

The Goal

Create an experience that is so easy, that even the non-technical users can integrate Appevate’s API to their apps.

An Experience for Everyone

One of the most important deliverables we shared with Appevate was the segmentation between the two main target groups who might be integrating the solution.
We defined these two groups and created a unified experience for both. That way, we reduce churn caused by lack of technical expertise.

Additionally, we redesigned the marketing website with fresh 3D animations. The final deliverable for the web application and the website was handed to their back-end engineering team in Vue.js.

Overall, we helped Appevate to be available to anyone who wants to grow their app’s business with engagement rewards.

Want to work together?
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Services we provide

Design Systems

Scaling design is difficult when there are so many inconsistencies in your product. With a proper design system, your entire product team can produce much more efficiently, provide consistency to your users and help eliminate technical gaps.

Deliverables include, but not limited to:

  • Brand Guidelines & Design Principles
  • Design Ops
  • Components Library
Go to service

User Onboarding

First impressions can be overwhelming. That’s why we believe Onboarding UX should never be an afterthought. Helping your users navigate through new features  will bring you to new heights: upgraded conversion rates, long-term retention, and discoverability, among others.

Deliverables Include: 

  • Onboarding Audit
  • Onboarding Flow
  • Recommended email onboarding
Go to service

UX Audit

User retention requires a data-driven approach. By understanding your users’ journey —step by step— we can recommend how to prevent drop off stages, pain points, and bottlenecks. We uncover user behaviors through qualitative and quantitative methods to audit your product.

Deliverables include, but not limited to: 

  • Analytics Report
  • UX Research (User Interviews)
  • Recommended User Flow
Go to service

UI/UX Design

Great design is engaging and can scale easily. Our data-driven approach identifies the root cause of bad UX and gets you back on track to acquiring more customers. Research is embedded throughout our process and our design is constantly validated through usability tests.

Deliverables include, but not limited to: 

  • UX Research
  • User Flows
  • Design System
Go to service

Design Thinking Workshop

Invest in a full-day workshop with one of our industry experts. The workshop is built to help your team think outside their daily tasks. We will create a customized agenda to help align product vision, brainstorm new ideas and prioritize action items.

Deliverables include, but not limited to:

  • Customized workshop agenda
  • Full day facilitation (remote or in-person)
  • 2 Follow-up consultation calls
Go to service

Startup MVP

From startup idea to solid head start. WANDR's experts will design, test, and budget your product concept with industry experts in just 4 weeks. You'll get everything you need to pitch to investors and partners.

Deliverables include, but not limited to: 

  • Interactive product prototype
  • Product pricing comparison
  • Pitch deck
Go to service

Services we provide

UX Design

Scaling design is difficult when there are so many inconsistencies in your product. With a proper design system, your entire product team can produce much more efficiently, provide consistency to your users and help eliminate technical gaps.

Deliverables include, but not limited to:

  • Brand Guidelines & Design Principles
  • Design Ops
  • Components Library
go to service

User Onboarding

First impressions can be overwhelming. That’s why we believe Onboarding UX should never be an afterthought. Helping your users navigate through new features will bring you to new heights: upgraded conversion rates, long-term retention, and discoverability, among others.

Deliverables Include: 

  • Onboarding Audit
  • Onboarding Flow
  • Recommended email onboarding

UX Audit

User retention requires a data-driven approach. By understanding your users’ journey —step by step— we can recommend how to prevent drop off stages, pain points, and bottlenecks. We uncover user behaviors through qualitative and quantitative methods to audit your product.

Deliverables include, but not limited to: 

  • Analytics Report
  • UX Research (User Interviews)
  • Recommended User Flow
go to service

UI/UX Design

Great design is engaging and can scale easily. Our data-driven approach identifies the root cause of bad UX and gets you back on track to acquiring more customers. Research is embedded throughout our process and our design is constantly validated through usability tests.

Deliverables include, but not limited to: 

  • UX Research
  • User Flows
  • Design System
go to service

Design Thinking Workshop

Invest in a full-day workshop with one of our industry experts. The workshop is built to help your team think outside of their daily tasks. We will create a customized agenda to help align product vision, brainstorm new ideas and prioritize action items.

Deliverables include, but not limited to:

  • Customized workshop agenda
  • Full day facilitation (remote or in-person)
  • 2 Follow-up consultation calls

Startup MVP

From startup idea to solid head start. WANDR's experts will design, test, and budget your product concept with industry experts in just 4 weeks. You'll get everything you need to pitch to investors and partners.

Deliverables include, but not limited to: 

  • Interactive product prototype
  • Product pricing comparison
  • Pitch deck
go to service

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