One of the most common issues we see companies make is that they spend their time and resources trying to promote their product or service BEFORE formalizing their brand identity from A to Z.
Why is this a big problem? Brand development is who you ARE to potential customers and partners.
Not only does branding tie together your product strategy and development, but also your sales and marketing, talent acquisition, and partnerships.
How people see you ultimately defines your opportunity for success.
HOW WE DO IT
What is Brand Development?
Brand Development is your company’s reputation and your visibility in the marketplace.
It is not just your name, logo, tagline, visual design, or even your product. Your brand is your entire identity.
The 4 Critical Decisions of Brand Development
Our brand development process attracts new customers, builds customer loyalty, and distinguishes your brand from competition.
We Pinpoint Your Goals
Pinpoint your brand strategy by defining your business goals and your customer’s product goals. This process will help you to:
- Consider your overall business strategy.
- Identify your target clients.
- Research your target client group.
- Develop your brand positioning.
- Establish your messaging strategy.
- Create the assets you need to communicate your brand with your customer.
We Create Your Brand Identity
The assets needed to communicate your brand with your customer:
- Color Scheme
- SaaS Design
- Marketing Toolkits (templates, pitch decks, etc.)
- General Online Branding
Brand Development with WANDR vs. Those Other Guys
There are hundreds, if not thousands, of creative design studios in Los Angeles and Silicon Valley — not to mention, around the globe.
WANDR has the best of both worlds: we’re based in Los Angeles and Silicon Valley and can do in-person meetings. We’re a part of the wild West, but fueled with international inspiration.
Our small global team becomes an extension of your team.
We provide end-to-end services from the brand development and research phase, through UI and UX, and technical development.
Our work never compromises the scope of the full development process.