Brand Development
One of the most common issues we see companies make is that they spend their time and resources trying to promote their product or service BEFORE formalizing their brand identity from A to Z. Why is this such a big problem? Brand development is who YOU are according to potential customers and partners.
Branding ties together your product strategy and development, but also your sales and marketing, talent acquisition, and partnerships.
How people see you ultimately defines your opportunity for success.
WHAT IS BRAND DEVELOPMENT?
Brand development is your company’s reputation and your visibility in the marketplace. It is not just your name, logo, tagline, visual design, or even your product. Your brand is your identity.
THERE ARE FOUR BRAND STRATEGIES THAT ARE CRITICAL DECISIONS:
- Brand Positioning: represents the values and beliefs of your company.
- Brand Name Selection: extendable, easy to pronounce, memorable, distinctive, translates easily into foreign languages.
- Brand Sponsorship: the relationship between your company and its products and other partners
- Brand Development: a brand can grow into line extensions, brand extensions, multibrands, or new brands.
THE WANDR BRAND DEVELOPMENT PROCESS
ATTRACTS NEW CUSTOMERS, BUILDS CUSTOMER LOYALTY, AND DISTINGUISHES YOUR BRAND FROM COMPETITION
WE PINPOINT YOUR GOALS
Pinpoint your brand strategy with your business goals and your customer’s product goals. This includes:
- Considering your overall business strategy
- Identifying your target clients
- Researching your target client group
- Developing your brand positioning
- Developing your messaging strategy
- Creating the assets you need to communicate your brand with your customer.
WE CREATE YOUR BRAND IDENTITY
The assets you need to communicate your brand with your customer:
- Logo
- Color Scheme
- Tagline
- Website
- SaaS Design
- Marketing Toolkits (templates, pitch decks, etc)
- General Online Branding
BRAND DEVELOPMENT IS ONE PIECE OF THE PROCESS.
LEARN MORE ABOUT OTHER WANDR SERVICES:
BRAND DEVELOPMENT WITH WANDR VS. THOSE OTHER GUYS
There’s hundreds, if not thousands of creative design studios in Los Angeles — not to mention, around the globe.
WANDR has the best of both worlds: we’re based in Los Angeles and can do in-person meetings. We’re a part of the wild West, but fueled with international inspiration. Our small global team becomes an extension of your team.
We do end-to-end services from the brand development and research phase, through UI and UX, and technical development; so our work will never compromise the scope of the full development process.
SMAR7
SMAR7 is a B2B company that produces a suite of apps for Shopify store owners. With SMAR7, they get more revenue out of their online businesses.
One of their most popular apps, the SMAR7 Bundle Upsell, allows store owners to create custom popups that offer discounts, special promotions, or free shipping to their customers when they perform a certain action.
BOON
After our initial discovery phase, we determined that there were two very different personas we needed to address:
- Employees: A mobile app so they could easily refer people from their network with the convenience of their phones.
- Companies: A web app to manage job openings, recruiting processes and bounty payments for referral providers regardless of their operating system.
ENTERPRISE VS. STARTUP
DOES YOUR COMPANY NEED BRAND DEVELOPMENT?
We’re an enterprise company with an existing brand, can we work with WANDR for brand development?
Absolutely! Culture changes, problems change, and customer needs change. Your company’s brand identity shapes to meet those needs.
The WANDR Product Strategy and UX Design Firm is based in Los Angeles, but has team members around the world. This allows us to maintain a global, scale-able perspective during brand development… and it allows us to stay ahead of trends that grow across major international cities.
If you’re looking to do a complete rebrand, or to create design deliverables as an extension of your existing brand, we’re here to help.
We’re a startup company, is it too soon to do brand development?
Startups have limited time and resources — we know what it’s like. We’ve worked with over 100 startups for brand development, and can attest that in a fast-paced, competitive ecosystem. Your brand identity will make or break you.
We have special deals for startups, check out our Startup Bootcamp.
What’s the difference between WANDR Brand Development Services for startups vs. for enterprise companies?
The creative process and standard of excellence never changes across WANDR Services.
We also don’t believe in a one-size fits all solution for every company.
We work with our customers to determine the brand deliverables right for their timeline, budget, and goals. Startups frequently have to prioritize some services over others, so we’ve created a program specifically to help them with this process.
On the other hand, our enterprise clients can invest more time into larger case studies, extensive research, and several design options.
We’re equipped to work with large-scale and small-scale businesses alike.
OTHER BRAND DEVELOPMENT FAQS
How long does a branding project take?
After years of brand development work, we’ve learned to meet our client’s unique needs through their individual timelines. Some enterprise companies have long-hauled approval process across different verticals — brand development can demand input from the company’s existing designer, to the marketer, to the publicist, to the legal team.
Others give WANDR complete creative control and freedom.
With startups, some founders like to be more hands on, while others would like to focus on their technology, and give us all of the flexibility we need to move quickly and efficiently.
In short, there is no definitive timeline for all projects. Instead, we meet with you to discuss your goals, and create a timeline according to the requirements of your product and the resources available.
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