Brand Development

One of the most common issues we see companies make is that they spend their time and resources trying to promote their product or service BEFORE formalizing their brand identity from A to Z.

Why is this a big problem? Brand development is who you ARE to potential customers and partners.

Not only does branding tie together your product strategy and development, but also your sales and marketing, talent acquisition, and partnerships.

How people see you ultimately defines your opportunity for success.

HOW WE DO IT

What is Brand Development?

Brand Development is your company’s reputation and your visibility in the marketplace.
It is not just your name, logo, tagline, visual design, or even your product. Your brand is your entire identity.

The 4 Critical Decisions of Brand Development

• Brand Positioning: represents the values and beliefs of your company.
• Brand Name Selection: extendable, easy to pronounce, memorable, distinctive, and translatable into foreign languages.
• Brand Sponsorship: the relationship between your company, your product, and other partners involved.
• Brand Development: evolving brand into line or brand extensions, multi-brands, or new brands.

Our brand development process attracts new customers, builds customer loyalty, and distinguishes your brand from competition.

We Pinpoint Your Goals

Pinpoint your brand strategy by defining your business goals and your customer’s product goals. This process will help you to:

  • Consider your overall business strategy.
  • Identify your target clients.
  • Research your target client group.
  • Develop your brand positioning.
  • Establish your messaging strategy.
  • Create the assets you need to communicate your brand with your customer.

We Create Your Brand Identity

The assets needed to communicate your brand with your customer:

  • Logo
  • Color Scheme
  • Tagline
  • Website
  • SaaS Design
  • Marketing Toolkits (templates, pitch decks, etc.)
  • General Online Branding

Brand Development with WANDR vs. Those Other Guys

There are hundreds, if not thousands, of creative design studios in Los Angeles and Silicon Valley — not to mention, around the globe.

WANDR has the best of both worlds: we’re based in Los Angeles and Silicon Valley and can do in-person meetings. We’re a part of the wild West, but fueled with international inspiration.

Our small global team becomes an extension of your team.

We provide end-to-end services from the brand development and research phase, through UI and UX, and technical development.
Our work never compromises the scope of the full development process.

Case Studies

For a look at sample projects, please fill out the form below.
Based on your industry and service needs, you will receive a customized folder of case studies.

We Drive Growth & Profit Through Our Portfolio of Services

Explore other services we offer by clicking on the icons below.

SCHEDULE A CALL

Brand Development FAQs

Absolutely! Culture changes, problems change, and customer needs change. Your company’s brand identity shapes to meet those needs.

The WANDR Product Strategy and UX Design Firm is based in Los Angeles and Silicon Valley, but has team members around the world. This allows us to maintain a global, scale-able perspective during brand development… and it allows us to stay ahead of trends that grow across major international cities.

If you’re looking to do a complete rebrand, or to create design deliverables as an extension of your existing brand, we’re here to help.

Startups have limited time and resources — we know what it’s like. We’ve worked with over 100 startups for brand development, and can attest that in a fast-paced, competitive ecosystem, your brand identity will make or break you.

We have special deals for startups, check out our Startup Bootcamp.

The creative process and standard of excellence never changes across WANDR Services.
We also don’t believe in a one-size fits all solution for every company.

We work with our customers to determine the brand deliverables right for their timeline, budget, and goals. Startups frequently have to prioritize some services over others, so we’ve created a program specifically to help them with this process.

On the other hand, our enterprise clients can invest more time into larger case studies, extensive research, and several design options.

We’re equipped to work with large-scale and small-scale businesses alike.

After years of brand development work, we’ve learned to meet our client’s unique needs through their individual timelines. Some enterprise companies have a long-hauled approval process across different verticals — brand development can demand input from the company’s existing designer, to the marketer, to the publicist, to the legal team.

Others give WANDR complete creative control and freedom.

With startups, some founders like to be more hands on, while others would like to focus on their technology, and give us all of the flexibility we need to move quickly and efficiently.

In short, there is no definitive timeline for all projects. Instead, we meet with you to discuss your goals, and create a timeline according to the requirements of your product and the resources available.

At WANDR, we work with our clients based on project deliverables and a timeline that fits their unique needs. Typically, brand development packages range from $5,000 to $30,000. 

For a quote, CONTACT US

Resources

Free UX Audit E-Book

Free UX Audit E-Book