What is Brand Development?
Brand development is your company’s reputation and your visibility in the marketplace. It is not just your name, logo, tagline, visual design, or even your product. Your brand is your identity.
• Brand Positioning: represents the values and beliefs of your company.
• Brand Name Selection: extendable, easy to pronounce, memorable, distinctive, translates easily into foreign languages.
• Brand Sponsorship: the relationship between your company and its products and other partners
• Brand Development: a brand can grow into line extensions, brand extensions, multibrands, or new brands.