Brand Development
Brand Development

One of the most common issues we see companies make is that they spend their time and resources trying to promote their product or service BEFORE formalizing their brand development from A to Z. Why is this such a big problem? Your brand development is who YOU are and how it relates to your buyer.

It ties together your product strategy, your advertising, your press, and your product development.


What is Brand Development?

Brand development is your company’s reputation and your visibility in the marketplace. It is not just your name, logo, tagline, visual design, or even your product. Your brand is your identity.

There are four brand strategies that are critical decisions:

• Brand Positioning: represents the values and beliefs of your company.
• Brand Name Selection: extendable, easy to pronounce, memorable, distinctive, translates easily into foreign languages.
• Brand Sponsorship: the relationship between your company and its products and other partners
• Brand Development: a brand can grow into line extensions, brand extensions, multibrands, or new brands.

The WANDR Brand Development Process
The WANDR Brand Development Process
Our long-term plan to attract new customers, build customer loyalty, and distinguish your brand from competition.
We Pinpoint Your Goals

Pinpoint your brand strategy with your business goals and your customer’s product goals. This includes:

• Considering your overall business strategy
• Identifying your target clients
• Researching your target client group
• Developing your brand positioning
• Developing your messaging strategy
• Creating the assets you need to communicate your brand with your customer.

We Create Your Brand Identity

These are the assets your need to communicate brand with your customer. This includes:

• Logo
• Color Scheme
• Tagline
• Website
• App Design
• Marketing Toolkits (templates, pitch decks, etc)
• General Online Branding

Brand development is one piece of the process.
Learn more about other WANDR services:

There’s hundreds, if not thousands of creative design studios in Los Angeles -- not to mention, around the globe.

WANDR has the best of both worlds: we’re based in Los Angeles and can do in-person meetings. We’re a part of the wild West, but fueled with international inspiration. Our small global team becomes an extension of your team.

We do end-to-end services from the brand development and research phase, through UI and UX, and technical development; so our work will never compromise the scope of the full development process.

WANDR: Product Strategy and
                       UX Design Firm based in Los Angeles and around the world | case-preview-boon
iOS / Web

After our initial discovery phase, we determined that there were two very different personas we needed to address:

• Employees: A mobile app so they could easily refer people from their network with the convenience of their phones.

• Companies: A web app to manage job openings, recruiting processes and bounty payments for referral providers regardless of their operating system.

WANDR: Product
                      Strategy and UX Design Firm based in Los Angeles and around the world | case-preview-k-laser
GUI / Hardware

K-Laser approached us to design the graphical interface of their devices. The project required a good level of understanding on how the hardware operated and the features it provided.

WANDR: Product Strategy
                      and UX Design Firm based in Los Angeles and around the world | case-preview-smar7
Smar7 Apps

SMAR7 produces a suite of apps that Shopify store owners get more revenue out of their online businesses.

One of their most popular apps, the SMAR7 Bundle Upsell, allows store owners to create custom popups that offer discounts, special promotions or free shipping to their customers when they perform a certain action.

Enterprise vs. Startup
Does your company need Brand Development?
We’re an enterprise company with an existing brand, can we work with WANDR for brand development?

Absolutely! Culture changes, problems change, and consumers needs change. Your company’s brand identity needs to meet those needs.

The WANDR Product Strategy and UX Design Firm is based in Los Angeles, but has team members around the world. This allows us to maintain a global, scale-able perspective during brand development… and it allows us stay ahead of trends that grow across major international cities.

If you’re looking to do a complete rebrand, or to create design deliverables as an extension of your existing brand, we’re here to help.


We’re a startup company, is it too soon to do brand development?

Startups have limited time and resources -- we know what it’s like. We’ve worked with over 100 startups for brand development, and can attest that in a fast-paced, competitive ecosystem, your brand identity will make or break you.

We have special deals for startups, check out our Startup Bootcamp .

What’s the difference between WANDR Brand Development Services for startups vs. for enterprise companies?

The creative process and standard of excellence never changes across WANDR Services; however, we don’t believe in a one-size fits all solution for every company.

We work with brands to determine the brand deliverables right for their timeline, budget, and goals. Startups frequently have to prioritize some services over others, so we’ve created a program specifically to help them with this process.

On the other hand, our enterprise clients can invest more time into larger case studies, extensive research, and several design options.

We’re equipped to work with large-scale and small-scale companies alike.

Other Brand Development FAQs
How long does a branding project take?

After years of brand development work, we’ve learned to meet our client’s unique needs through their individual timelines. Some enterprise companies have long-hauled approval process across different verticals -- brand development can demand input from the company’s existing designer, to the marketer, to the publicist, to the legal team.

Others give WANDR complete creative control and freedom.

With startups, some founders like to be more hands on, while others would like to focus on their technology, and give us all of the flexibility we need to move quickly and efficiently.

In short, there is no definitive timeline for all projects. Instead, we meet with you to discuss your goals, and create a timeline and create a timeline according to the requirements of your product and the resources available.

let’s start
let’s start