A quick review of the best SaaS websites for 2019, brought to you by WANDR, a top ranked product strategy and UX design firm in Los Angeles and San Francisco.
With more businesses depending on software as a service (SaaS) solutions, there is an increased demand for quality website design. If you want your service to stand out, you need to create an effective landing page.
Your SaaS website should have a clear message and call to action for your target customer. For a few examples of designs that convert, here are the 10 best SaaS websites for 2019.
MailChimp is an excellent example of how to get a message across quickly. SaaS website design should be clear and direct. Users should immediately know who the service is for. MailChimp has nailed it.
When the page loads, you get a large, simple message and a direct call to action. Below the call to action, additional information is included to help you understand what MailChimp offers. At the top of the page, you will find a simple navigation menu.
MailChimp does not try to include fancy animations or graphics. Like most of the examples we’ll explore, the page is stripped of unnecessary information and graphics. The landing page gets to the point quickly and efficiently.
As a popular service, Dropbox has a straightforward sign-up form to start using services. It doesn’t worry about clever tag lines or animation — it gets to the point. It’s minimalism focuses on sign up conversions.
However, most people already familiar with Dropbox. While this simple design works for Dropbox, it may not work for every SaaS company. If you are trying to promote a service that is not as widely known as Dropbox, you’ll need to include a message to let visitors know what you are trying to sell.
Evernote has one of the best SaaS landing pages. The landing page includes a headline that addresses a pain point for users. The next line clearly describes how Evernote can help solve that problem, which is then followed by a direct call to action “sign up for free.”
To the right of the call to action and headline is a simple graphic that shows the Evernote user interface. The graphic includes both the desktop and mobile version of the app, letting visitors know what to expect after installing the app or creating an account.
Such as most of the examples, the clear message and call to action are placed above the fold, allowing visitors to get the message before exploring the rest of the site. However, as we scroll down, we find additional details and information like user stories, press, and testimonials.
The goal of the page is to get visitors to sign up. If visitors do not complete this action instantly, the page provides more insight into the features and reasons to download Evernote.
What service does Bench offer? If you visit the landing page, you will instantly see that Bench offers a bookkeeping service for small businesses. You can click on the call to action to start your free trial.
The landing page for this bookkeeping service is streamlined to avoid wasting your time. They emphasize this value as a differentiator across their competition through their testimonial.
Website visitors appreciate a clear message like Bench’s. You can sign up instantly or start scrolling through the page to explore the benefits of the service.
Kissmetrics provides analytics software as a service. This SaaS design is simple and easy to read. Kissmetrics does not clutter the page with unnecessary information.
Below the basic menu, the page just includes a headline and tagline before providing an overview of the services. When you see this page, within seconds you understand what services are offered.
Our feedback for this landing page would be to re-locate the placement of call to action. Kissmetrics could increase conversion by highlighting their “request a demo” in the sticky menu, and by adding it to the opening section.
This landing page does not offer a direct message telling you to click to sign up, which may cause some visitors to leave without signing up. However, the layout of the graphics encourages you to scroll down where you will find more information.
We love how Kissmetrics establishes credibility by quantifying their clients. This builds trust with potential customers.
Slack offers convenient messaging and communication solutions for businesses of all sizes. The website is easy to navigate and the call to action is direct. The first paragraph informs us that Slack is a collaboration service that keeps teams connected.
In addition to providing a great example of simple UX design for websites, Slack is also a top example of quality SaaS application design. This messaging app is lightweight and easy to use, making it a powerful tool used by thousands of businesses.
Fullstory offers an end-to-end view of a customer’s experience on your website. It is a UX tracking tool that captures data and provides more details about how users navigate your site. The layout of the landing page is easy to follow and clearly explains what the service provides.
After the initial headline and call to action, the page goes on to explain the key features of the service. The layout is easy to follow, ensuring that users do not give up before signing up.
Typeform has one of the 10 best SaaS UX designs. The webpage is original and stands out. It still provides a simple layout that helps get the message across quickly and clearly.
When we visit the landing page, we can quickly determine what the service offers. It provides a way to create online forms and surveys. We can also sign up for free or click on a button to see examples.
The menu is also simple, making it easier to find your way through the site. These are all features that every SaaS design should include.
9. Sprout Social
Sprout Social is a social media management solution, providing analytics, post scheduling, and other useful features for monitoring social media campaigns.
Like most of the others, the Sprout Social landing page has a call to action to start a free trial. We can then either scroll to explore other features or click on the “Why Sprout” button to learn more about the service.
They also focus on quantifying and qualifying their value by mentioning the number of customers, and showing some of their logos.
Litmus offers a service that tests and monitors email campaigns. The page also includes a headline that directly references a common problem or concern that businesses have. Following, Litmus includes a note about “44 to 1 ROI.” This peaks potential customers’ interest.
The page lets us know that we can send emails with confidence. It also includes a line letting us know what the service is designed to provide, followed by a clear call to action. ‘
Last Thoughts on the Best SaaS Website Designs
After reviewing some of the top SaaS companies, you’ll noticed that they all have a few things in common. They are all clean, simple, and direct. Their designs are beautiful, and they quantify their value.
When we visit these sites, we immediately understand what the software is for and whether we need it. Each page also has a clear call to action, giving visitors a quick way to learn more about the services.
These SaaS landing page examples provide a general idea of what to look for in quality UX design.
We offer services at WANDR that specialize in user experience, UX audits, UI design, and more. We hope you’ll keep us in mind for your next project.
What do you think were the best SaaS websites of 2019?
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