A quick review of the best SaaS websites for 2020, brought to you by WANDR, a top-ranked product strategy and UX design firm in Los Angeles and San Francisco.
With more businesses depending on software as a service (SaaS) solutions, there is an increased demand for quality website design. If you want your service to stand out, you need to create an effective landing page.
Your SaaS website should have a clear message and call to action for your target customer. For a few examples of designs that convert, here are the 10 best SaaS websites for 2020.
SaaS website design should be clear and direct. MailChimp is an excellent example of how to get a message across quickly. Users should immediately know who the service is for. MailChimp has nailed it.
Here’s what Mailchimp does really well:
- landing page that gets to the point quickly and efficiently, with a large, simple message and a direct call to action.
- following the call to action, clear and concise information is included about what exactly the service offers.
- simple, clean navigation menu at the top of the page.
- design that does not include fancy animations or graphics.
- landing page stripped down of unnecessary information and graphics.
As one of the most popular digital services, Dropbox keeps it clean and straightforward by providing a bold statement about their company as well as a simple sign-up form to start using services.
In 2019, the entire homepage was a simple sign-up form to start using Dropbox services. It didn’t worry about clever tag lines or animation – it was straight to the point, focusing on sign-up conversions. In 2020, the website was updated to include a tag line statement of who their company is and what services are provided.
It is important to note that since most people are already familiar with Dropbox, their design being highly focused on signing up works for them. However, for SaaS companies just starting out or ones not as well known, it may not make the most sense to center your homepage around a generic sign-up form that asks for your information right off the bat.
Enterprises not as widely known as Dropbox will need to include multiple messages and reasons why visitors should be interested in purchasing their product.
Evernote has one of the best SaaS landing pages. The landing page includes a headline that addresses a pain point for users. The next line clearly describes how Evernote can help solve that problem, which is then followed by a direct call to action “sign up for free.”
Similar to most of the examples, the clear message and call to action are placed above the fold, allowing visitors to get the message before exploring the rest of the site. However, as users scroll down, they will find additional details and information like user stories, press, and testimonials.
The goal of the page is to get visitors to sign up. If visitors do not complete this action instantly, the page provides more insight into the features and reasons to download Evernote.
B2B SaaS startups must appeal to somewhat stale corporate types without losing their unique, and maybe even quirky, identity and along the way. Bench does a great job at this, by keeping it lighthearted and human-oriented. The landing page also makes it clear what services are offered, and has a direct call to action to start your free trial.
The landing page for this bookkeeping service is streamlined to avoid wasting your time. They emphasize this value as a differentiator across their competition through their testimonial.
Website visitors appreciate a clear message like Bench’s. You can sign up instantly or start scrolling through the page to explore the benefits of the service.
Kissmetrics provides analytics software as a service. Like many of the best SaaS websites design is simple and easy to read, and users can understand what services are offered in a matter of seconds. Kissmetrics does not clutter the page with unnecessary information.
Here are a few things we love about Kissmetrics:
- the layout of the graphics encourages you to scroll down, where you will find more information.
- they way they establish credibility by quantifying their clients. This builds trust with potential customers.
However, our feedback for this landing page would be to:
- re-locate the placement of call to action.
- highlight their “request a demo” in the sticky menu and add it to the opening section to increase conversation.
- offer a direct message telling you to click to sign up (this is definitely important, as some visitors might leave without signing up).
Slack offers convenient messaging and communication solutions for businesses of all sizes. The website is easy to navigate and the call to action is direct. The video found on the homepage is shown as an animation at first, that clearly shows how Slack is a tool to funnel a bunch of messages and topics into designated places.
In addition to providing a great example of simple UX design for websites, Slack is also a top example of quality SaaS application design. This messaging app is lightweight and easy to use, making it a powerful tool used by thousands of businesses.
Fullstory offers an end-to-end view of a customer’s experience on your website. It is a UX tracking tool that captures data and provides more details about how users navigate your site. The layout of the landing page is easy to follow and clearly explains what the service provides.
Furthermore, after the initial headline and call to action, the page goes on to explain the key features of the service. The layout is easy to follow, ensuring that users do not give up before signing up.
Typeform has one of the 10 best SaaS UX designs. The webpage is original and stands out, while still providing a simple layout that helps get the message across quickly and clearly.
When we visit the landing page, we can quickly determine what the service offers. It provides a way to create online forms and surveys. We can also sign up for free or click on a button to see examples. Also, it is important to note that the goal CTA is to get people to “Sign Up” or “Try it for free,” which visually stand out next to the other CTA buttons.
The menu is also simple, making it easier to find your way through the site. These are all features that every SaaS design should include.
9. Sprout Social
Sprout Social is a social media management solution, providing analytics, post scheduling, and other useful features for monitoring social media campaigns.
Like most of the others, the Sprout Social landing page has a call to action to start a free trial. We can then either scroll to explore other features or click on the “Why Sprout” button to learn more about the service.
They also focus on quantifying and qualifying their value by mentioning the number of customers, and showing some of their logos.
Litmus offers a service that tests and monitors email campaigns. The page also includes a headline that directly references a common problem or concern that businesses have. Following, Litmus includes a note about “44 to 1 ROI.” This peaks potential customers’ interest.
Additionally, the page lets us know that we can send emails with confidence. It also includes a line letting us know what the service is designed to provide, followed by a clear call to action.
Last Thoughts on the Best SaaS Website Designs
After reviewing some of the top SaaS companies, here is what you may have noticed they all have in common.
- simple, and
Their designs are:
- clean, and
- quantifying their value.
When we visit these sites, we immediately understand what the software is for and whether we need it. Each page also has a clear call to action, giving visitors a quick way to learn more about the services.
These SaaS landing page examples provide a general idea of what to look for in quality UX design.
We offer services at WANDR that specialize in user experience, UX audits, and UI design, so keep us in mind for your next project!
What would you add to our list of the best SaaS websites of 2020?
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