Modfi

ModFi (Modern Finances) is a financial empowerment platform that helps users build a better relationship with their money. It empowers them to control their finances by providing everyday, easy-to-use features and high-leverage strategies to achieve their financial goals.

+50%

More Refined Target Market and Business Model

Through extensive research and strategy sessions, the team successfully refined ModFi's target market, identifying the sophisticated middle-class working generation as the primary paying customers

+100%

MVP Development and Product Roadmap

Collaborating closely with ModFi's team, the agency facilitated the definition of a Minimum Viable Product (MVP) and outlined a clear product roadmap.

Services Provided

Design Systems

User Onboarding

UX Audit

UI/UX Design

Design Thinking Workshop

Startup MVP

Roles

1 x Product Strategist

1 x Product Designer

1 x Software Developer

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Vertical

Fintech

Industry

Finance | Banking

About the project

Task

Our goal was to help users feel in control of their finances by creating a fun and modern interface for their entire financial ecosystem. We incorporated all the most widely-used financial app features for both its mobile and web app.

Problem

The challenge lies in devising an innovative method to showcase our hardware to clients remotely in such a manner that replicates the immersive experience of an in-person product demonstration.

Solution

Because this was a new concept, our main challenge was to identify who would be the potential early adopters for the solution. We conducted extensive research to identify the early adopters and to create a smooth experience for them.